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저작권 침해 웹사이트의 광고 개선방안에 관한 전문가 인식 연구
김운한,유현중,지원배 사단법인 미래융합기술연구학회 2022 아시아태평양융합연구교류논문지 Vol.8 No.1
Recently, illegal advertising sales on overseas Internet sites have caused serious problems. These sites are making profits by illegally copying works such as broadcasting, movies, and music and posting advertisements. In particular, content producers such as domestic copyright holders, broadcasters, and film companies are struggling to come up with measures to prevent copyright infringement, as Torrento and streaming sites have servers overseas that cannot be cracked down on. The study aims to examine experts' perception of online illegal advertising and to collect the improvement measures. Furthermore, it intends to collect data to establish the justification for blocking the publication in illegal websites. For this purpose, in-depth interviews were conducted with associations/institutions, advertising companies, media reps, advertisers, and academic experts to examine the perception of illegal advertisements currently in question and what efforts are needed to prevent copyright infringement. The results are as follows. First, the experts pointed out the seriousness of the problem of illicit online advertisements. Second, experts suggested that many efforts should be needed to avoid damage caused by legal & illegal advertisements on illegal sites. Finally, opinions were collected on blocking of legal advertisements in copyright infringement websites and development of strengthening standards to eradicate them. 최근 해외 인터넷 사이트의 불법적인 광고 영업이 심각한 문제를 야기하고 있다. 이들 사이트는 방송, 영화, 음악 등 저작물을 불법으로 복제한 후 광고를 게재하여 수익을 올리고 있다. 특히 토렌토와 스트리밍 사이트의 경우 단속의 손길이 닿지 않는 해외에 서버를 두고 우리 콘텐츠를 대량으로 유포하고 있기 때문에, 국내 저작권자와 방송사, 영화사 등 콘텐츠 제작 업체들은 저작권 침해 방지를 위한 대책 마련에 고심하고 있다. 이러한 문제점을 통해 본 연구는 온라인 불법 광고 영업에 대한 전문가 인식을 조사하고 개선 방안을 알아보기 위한 것이다. 불법 사이트 내 합법광고(AIW: Advertising in Illegal Websites)의 게재 차단 당위성을 마련하기 위한 자료를 수집하는 데 있다. 이를 위해 협회/기관, 광고회사, 미디어렙, 광고주, 학계 전문가들을 대상으로 심층 인터뷰를 실시하고 현재 문제가 되고 있는 불법 광고물에 대한 인식과 저작권침해 방지를 위해 어떤 노력이 필요한지 조사하였다. 첫 번째로 전문가들은 온라인 불법광고에 대한 문제점이 심각한 점을 지적하였고, 두 번째로 불법 사이트 내에 합법 광고 및 불법 광고로 인한 피해를 막기 위해 노력을 기울여야 할 것을 주장하였다. 마지막으로 저작권 침해 웹사이트의 합법 광고 게재 차단이 무엇보다 필요하며, 이를 근절할 수 있는 기준 강화의 필요성에 대해 의견을 제시하였다.
金雲瑞 서울大學校 保健大學院 1974 公衆保健雜誌 Vol.11 No.2
From March 1 to 31, 1974, surveys were conducted on the employment status of school nurses at 559 primary, middle and high schools in Seoul. The results of surveys are summarized as follows: 1. Questionnaires were stint to a total of 559 primary, middle and high schools in Seoul. Respondent school nurses numbered 210 showing a response rate of 37.4 percent. 2. The age group of 20 to 29 years constituted 46.7 percent of the 210 respondent school nurses, a proportion greater than that of any other age group. Those at the age of 40 years or more occupied only 11.4 percent, particularly at primary schools, the age group of 30 to 39 years constituted a great proportion while the age group of 20 to 29 years was a great proportion at middle and high schools. Their average age was 36.7 years for the primary school, 28.2 years for the middle school and 22.1 years for the high school. 3. Natives of Seoul constituted 56.2 percent, the greatest proportion, broken down into 43.4 percent for the primary school, 59.5 percent for the middle school, and 63.2 percent for the high school. 4. Whether they live together with their family is one of the factors determining the stability of their employment. Only 116 school nurses or 55.2 percent of the respondent nurses lived with their family while the others, 44.8 percent, lived separately from their family. 5. In mast cases, the number of family members of school nurse was five or six, in as much as 26.7 percent accounted for five family members and 32.4 percent for six family members. 6. As for the marital status of school nurses, 71. 4 percent was married and 27.6 percent unmarried. Thus, approximately two-thirds of them were married. 7. By education for which they acquired license, they were broken down into 20 percent for graduates of nursing school 56.2 percent for graduates of four-year nursing college or nursing department of university. At primary schools, 56.6 percent accounted for graduates of nursing high school, and at middle schools, the same accounted for graduates of four-year nursing college or nursing department of university. 8. Most of the school nurses acquired their licenses in or after 1960. In case of Primary schools, the greatest group or 53.3 percent obtained nurse's licenses from 1960 to 1964. At middle and high schools, those who acquired license from 1970 to 1974 constituted the largest proportions, 67.6 percent and 53.3 percent respectively. 9. The number of classes assigned per school nurse reached 90 or more at two primary schools, and 20 to 29 at most of the middle and high schools. 10. The number of student assigned per school nurse was 5,000 or more at 33.3 percent of primary schools. 2,300 to 3,000 at 64.9 percent of middle schools. and 1,000 to 2,000 at 47.4 percent of high schools. 11. As for the length of service of school nurses, the greatest proportion was constituted by those with one or two years of clinical experience, and the second greatest proportion by those with one or two years of experience in their current positions. In terms of the total length of employment, however, the school nurses of primary school showed a longer average period of employment than that of school nurses at other schools. The second longest was for the middle school, and the third for high school. 12. As a whole, 96.2 percent of the school nurses was licensed and 3.8 percent unlicensed. 13. Of the school nurses of primary school, 93.2 percent had received training. Corresponding figures were 21.6 percent for middle schools, and 34.2 percent for high schools. These data indicate that school nurses of primary school had received more training than their counterparts of middle and high schools had. 14. Time those wishing to continue to work as school nurse for first or more years in the future constituted 56.7 percent of school nurses of primary school. That was far higher a ratio as compared with its corresponding figures 16.2 percent for middle school and 23.7 percent for high school. Those wishing to continue to work for lifts occupied 13.4 percent at primary schools. 15. As for desired place of work, 46.6 percent was content with their current positions at primary schools, but corresponding ratios were lower at 16.2 percent for middle schools and 18.4 percent for high school s. 16. At primary schools, the greatest proportion or 40 percent was paid monthly salaries of 40,000 to 50,000 won. At middle and high schools, the greatest proportions, respectively 62.2 percent and 60.5 percent, received 50,000 to 60,000 won.
김운,김익수,최세진 충남대학교 의과대학 지역사회의학연구소 1977 충남의대잡지 Vol.4 No.2
To evaluate the specificity and the historical trends of the anesthetic agents and anesthetic methods used in Chungnam National University Hospital, anesthetic experiences of 8686 in total performed at Chungnam National University Hospital from January 1967 to December 1976 were analyzed statistically and clinically according to their age, sex, surgical department, physical status, premedicants, anesthetic agents and anesthetic methods. The results were as follws: 1. The number of the surgical patients has been increased yearly since 1972. (At that time, the Chungnam medical center was changed into Chungnam national university hospital.) 2. The age was in the range from the second to fourth decade in more than 2/3 of the total cases. 3. The number of the male patients 4,583 cases(52.8%) was more than that of the female patients 4,103(47.2%). 4. The frequency of the operations was in that order as follows: General surgery 3,610 cases(41.6%), OB&GY 1,914 cases(22.0%), orthopedic surgery 1,907 cases(21.9%), E.N.T. 729 cases(8.4%). 5. Emergency operation 2,841 cases(32.7%) was 1/3 of the total cases. 6. According to the classification of American Society of Anesthegiologists most of the cases belonged to the class 1, 2,542 eases(28.2%), cases 2, 2,965 cases(34.1%) and class1-2E, 2,354 cases(27.1%). Almost of all the cases were relatively in good physical status. 7. As premedicants, atropine and demerol, 6,027 cases(69.3%) had been used most frequently. But its use decreased recently because the use of the valium 624 cases(6.49%) instead of them has been increased. 8. Thiopental sodium 6,262 cases(75.6%), epontol 1,294 cases(15.6%) and ketamine 117 cases(1.4%) had been used as intravenous induction agents. 9. Ether 4,671 cases(56.4%) had been used mainly as anesthetic agents before 1972. But after the years of 1972, the use of halothane had been increased yearly. 10. The general anesthesia 8,287 cases (95.4%) had been employed in most cases. But recently it shows that the intravenous anesthesia has been increased. 11. The circle absorption system 7,848 cases(94.7%) had been employed in most of the inhalation anesthesia. But it shows that the frequency of the nonrebreathing system has been increased for pediatric anesthesia recently.
3D 입체영상 기술의 OOH 광고 크리에이티브 적용에 관한 전문가 인식 조사 연구
김운한,심성욱,손보욱 한국광고PR실학회 2016 광고PR실학연구 Vol.9 No.2
3D 입체영상 기술의 OOH 광고 적용에 관한 실무적 제안점을 제시하고자 관련 문헌을 통해 무안경 기술을 중심으로 한 3D 광고 사례를 조사하고, 활성화를 위한 관련 전문가의인식 내용 및 제언사항을 분석하였다. 관련문헌을 바탕으로 기술 수준과 유형을 분류하고내용분석을 실시한 결과, 3D 영상의 화면 크기는 무안경 기술 수준과 입체/단순 유형 수준과 관련이 있는 것으로 나타났다. 전문가 인식조사 결과로는 첫째, 전반적으로 3D 입체영상 광고가 전통적인 ATL 광고영역보다 새로운 OOH 광고 시장에서 더 빠르게 전개될것이라는 예측이 많았다. 둘째, 3D OOH 광고에 적합한 제품 및 커뮤니케이션 형식으로는 체험적 요소가 강한 상품 및 프로모션 형식이 언급되었으며, 광고의 소구점이 속력과역동성, 입체감, 사실감, ‘맛감(Sizzle감)’ 등인 경우가 유용할 것이라는 응답이 많았다. 셋째, 표현 특성 및 실행 아이디어와 관련하여 대화면 및 수준 높은 표현 기술이 전제되어야할 것이라는 응답이 복수로 수집되었다. 넷째, 시장 적용의 제약점으로는 보행자의 혼란문제, 신체적인 불편함 등 사용자의 휴먼팩터에 대한 우려, 기술수준 및 법제지원과 맞물린 불확실한 사업성 문제 등이 정책기관 종사자와 미디어 전문가로부터 제기되었으며, 전반적으로 전통매체 산업을 고려한 균형적 산업발전 방안이 필요하다는 제언이 많았다. Due to drastic technical improvement, 3 dimensional(3D) technologies are recently focused in OOH(out-of-home) advertising area. This study investigates 3D advertising cases and collects experts’ opinions and understanding in order to find some practical suggestions. The findings are as follows. First, based on cases studies, the screen size of 3D motion pictures are seemingly related with the level of ‘glassless’ mode, as well as with the expressive levels of expressions. Second, the results of in-depth interviews with experts in advertising fields show that, a) 3D advertising is more optimistic in application to OOH advertising than in application to so-called ATL advertising, b) 3D OOH advertising will be more effective in experiential marketing communication and effective appeal points of advertising will be dynamic properties, factuality, and sizzles, c) Big screen size with glassless technologies will be required prior to generalization, d) human factors such as physical inconvenience should be improved in parallel to the diffusion of 3D advertising.
합금의 표면처리에 따른 Resin과 Alloy간의 전단강도
김운,배태성,송광엽,박찬운 全北大學校 齒醫學硏究所 1988 전북치대논문집 Vol.6 No.1
The purpose of this study was to evaluate the bond between the composite resin and the gold-plated alloy surface, and observe the treated alloy surface and alloy-resin interface under optical metal microscope and scanning electron microscope (SEM). For this purpose, the following combinations of specimens were tested in shear bond strength : 1) composi resin(Comspan) with electrolytically etched alloy surface. 2) composite resin(Compan) with electrolytically etched and gold sputtered alloy solace. 3) composite resin(Comspan) with electrolytically etched and gold plated alloy surface. 4) composite resin(Panavia-Ex) with electrolytically etched alloy surface. 5) composite resin(Panavia-Ex) with 50㎛ alumium oxide blasted and EZ-oxisor treated alloy surface. Results were as follows : 1. The shear bond strength of etched alloy surface showed no significant difference to gold sputtered and plated alloy surfaces. 2. There was no significant difference of the shear bond strength between Comspan and Panavia-Ex with electrolytically etched alloy surface. 3. The gold plated alloy surface which was ethched electrolytically showed roughess and small cracks covered by thin gold film on scanning electron photomicrographs.
김운한 공주영상정보대학 2002 논문집 Vol.9 No.-
프로모션 언어는 타겟의 공감과 설득 효과를 극대화하기 위해 메시지의 내용과 표현 방법에 있어 다양한 차별을 시도한다. 잉여 언어는 표현방법에서의 대표적인 사례 중 하나이다. 본 연구는 설득의 효과를 높이기 위한 목적에서 의도적으로 사용되는 잉여 언어가 과연 프로모션의 효과에 얼마만큼 긍정적인 결과를 가져오는가에 대한 연구이다. 우리는 평소 말할 때마다 수도 없이 '정말로', '진짜로' '솔직히' 등의 단어를 쓴다. 이러한 일련의 단어들은 설득을 목적으로 하는 설득 커뮤니케이션에 자주 등장한다. 일종의 설득 커뮤니케이션 언어이다. 이러한 설득 커뮤니케이션의 하나의 도구인데, 설득 커뮤니케이션이 중요시되면서 갈수록 자주 쓰는 경향이 있다. 의미적으로 중복되는 단어들, 통사적으로 부사(adverb)를 남발한다든가 하는 것들이 잉여적 언어의 대표적인 현상들이다. 언어 잉여현상, 즉 언어 인플레이션은 수용자의 정보에 대한 역치가 높아짐과 무관하지 않다. 정보의 양이 늘어나고, 자극의 강도가 높아짐에 따라 소비자들의 기대치나 반응 역치는 더욱 높아지는 것이다. 그리고, 그러한 수많은 설득 메시지와 자신을 차별하기 위해 언어 등 문화적 규범이나 관습을 거스르게 되는 것이다. 그러나, 자신의 설득 목적을 위해 사용하는 이러한 표현들이 실은 설득 효과에 긍정적인 영향을 주는 것만은 아니다. 오히려, 수용자 입장에서는 그 말의 옳고 그름을 떠나서 메시지 자체는 물론이고 메시지 전달자에 대한 신뢰성에 의문을 갖게 만든다. 지나치게 내세우다 보니, 오히려 진실성과 신뢰감, 호소력이 떨어지게 되는 것이다.
도시명소화 전략으로서 미디어스트리트 조성에 관한 연구 : 근거이론의 적용
김운한(Kim, Woon Han),김정규(Kim, Jung Kyu) SBS 2021 미디어경제와 문화 Vol.19 No.3
This study aims to explore the properties of Media Street as a commercial and cultural area and the role of OOH(Out-Of-Home) advertising in relation to local attractions. An in-depth interview was conducted with 45 college students in Busan, and the perception of ‘Media Street’ in terms of outdoor advertising was examined. Results were analyzed according to the grounded theory to discover and categorize the main concepts related to the Media Street construct, analyze the main concepts related to entertainment and experiential objects. Through selective coding, the core category was named as "experiential space that provides sensory and emotional play", and practical items related to the creation of Media Street were extracted. The results revealed that conceptual words regarding Media Street were focused on ‘media’ and ‘digital’, and some related to advertisement were also collected. Overall, respondents tended to perceive Media Street as a cultural space or experience element attached to advertisements rather than associations related to physical advertisements. Based on the results, some practical implications for shaping Media Street as urban attractions were suggested.