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GDP 예측을 통한 국내 외식 산업 전망에 관한 연구 - 한.미.일 비교를 중심으로 -
고재윤,유은이,송학준,김민지,Ko, Jae-Youn,Yoo, Eun-Yi,Song, Hak-Jun,Kim, Min-Ji 동아시아식생활학회 2007 동아시아식생활학회지 Vol.17 No.4
The aim of this study was to predict the development process of the Korean food service industry by forecasting the per capita GDP. Forecasting the GDP, involved two primary approaches. One was related to looking at the Korean food service industry's situation by per capita GDP and comparing it to that of the US and Japan. The other was to predict food service industry projections in Korea by quantitative forecasting models. Holt's simple exponential smoothing method and new types of the series models(Damped trend exponential smoothing method), were employed to predict the per capita GDP. The accuracy of the models was measured by MAPE. The empirical results of the forecasting models indicate that the three time series models performed fairly well. Of these Damped trend Damped trend exponential smoothing performed best with the lowest MAPE(9.9%). The results show that the time for reaching a per capita GDP level of $20,000 was 2008 with the Damped trend model and 2009 with the Holt model. Moreover, we found that a per capita GDP level of $30,000 will be achieved in 2012 from the Damped trend model and in 2013 from the Holt model. Within this study, the implications for the Korean food service industry are further discussed. It was predicted there will be a stabilization period in 2008 or 2009 in Korea with achievement of a per capita GDP of $20,000. At this time, major food service industry companies will need to invest in equipment toy external growth and there will be industry trends toward ethnic food and theme restaurants. Also, if a per capita GDP of $30,000 is achieved by 2012 or 2013, the Korean food industry will need to be highly responsive. Therefore, food industry companies should forecast and study customer values and prepare for changes.
호텔 컨벤션 세일즈지배인의 적정인원 규모산정에 관한 연구
고재윤(Jae Youn Ko) 한국호텔관광학회 2002 호텔관광연구 Vol.4 No.1
Construct the theoretical system about most important convention sales team`s SM optimum number of persons scale of hotel organization of convention industry, and there is investigative sense to be tried for the first time in Korea as presenting model which can produce together hotel convention SM`s optimum number of persons scale, and is considered to do contribution in hotel convention administration organization. Emphasized that produce basis direction about hotel convention SM`s optimum number of persons scale by room number is this research and insisting on offering about hotel convention SM`s optimum number of persons scale as follow: 1) hotel convention SOP(Standard Operating Procedure) development and management 2) customer management by offensive marketing of convention market segmentation 3) One Shopping System but limitation that do not consider Seoul city the first class hotel convention market conditions and administration situation clears being. Finally, actual introduction that is verified standard model for hotel convention SM`s optimum number of persons scale is hereafter the example research task remain.
컨벤션서비스 운영 표준매뉴얼이 고객과 종사원 만족도에 미치는 영향에 관한 연구
고재윤(Jae Youn Ko) 한국호텔관광학회 2001 호텔관광연구 Vol.3 No.3
This study focused in mainly Five-star Hotels in Seoul, has been developed to bring high customer-service value and employee satisfaction applying a model of Convention management and service to practical business. As this result, a model of Convention management and service has been approved to be high customer service value and employee satisfaction applying to practical business. Therefore, when a model of Convention management and service come to stay a practical business and efficiently intercommunicate between MP and CSM, it is Win-Win strategy becoming high employee satisfaction followed customer service value. Throughout this, it is not only a basic strategy to make higher national competition and the maximum productivity with the lowest expense but also MP could be gotten a high quality service intercommunicating CSM in harmonious. Lastly, customer and employee satisfaction would be minimized the problem when the executive practice their business philosophy. The limitation of the study is not based on an actual survey of convention MP of the inside and outside using the hotel, in objective.
고재윤(Jae Youn Ko) 한국호텔외식관광경영학회 2007 호텔경영학연구 Vol.16 No.1
This study aims to analyze and understand the relationships between ``Well-being`` perception and wine purchase choice attributes among Korean wine consumers. Factor analyses were adopted to identify underlying dimensions of 22 items of ``Well-being`` perception. Canonical correlation analysis was also conducted to examine the relationships between the extracted factors of ``Well-being`` perception. Three meaningful canonical variates were generated. The results showed that self-development with wine interest and `Well-being` product preference factors have significant relationships with wine quality, price, and grape type. ANOVA demonstrates that self-development with wine interest, ``Well-being`` product preference, healthy food preference and physical exercise factors of Well-being perception, were significantly different among age, education, and income. And the marketing implications for wine consumption related to ``Well-being`` were discussed as well as limitations were explained.
호텔기업의 경력개발제도가 종사원의 직무만족과 조직몰입에 미치는 영향
고재윤 ( Jae Youn Ko ),권영일 ( Yung Il Kwon ),이유양 ( Yu Yang Lee ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2011 호텔리조트연구 Vol.10 No.1
Career Development Program(CDP) represents the comprehensive program implemented under the plan related to an individual`s career by Human Resources department or organization-defined influence. It is primarily aimed at guiding employees towards understanding of their abilities and enhancing self-awareness on the need for the career development by optimizing employee potential with company`s interest. In order to achieve the purposes, both theoretical study and empirical research were used. Reviews of literature on ``CDP``, ``job satisfaction`` and ``organization commitment`` were considered and based on the hypothesis. The study used questionnaires to employees in the hotel industry and analyzed the investigated data statistically to verify the hypothesis. As a result of the research, ``job satisfaction`` and ``organization commitment`` were positively affected by CDP of organizational level and individual level. Therefore, 4 hypotheses were verified so that the feasibility of this study was proven. This study insists that systematic strategy, methodical operation plans, and fair opportunities will help the enhancement of employees` job satisfaction and lead to the improvement on their active participation in CDP.