대형 유통업체와 중소 유통업체간 갈등과 그 해소 방안에 관한 탐색적 연구

강창동 중앙대학교 산업경영대학원 2002 국내석사

學校敎育의 再生産機能에 관한 理論的 分析

강창동 高麗大學校 1988 국내석사

체급별 남자 고등학교 태건도 선수의 최대운동능력과 경기시 운동강도 분석

강창동 大邱가톨릭大學校 2004 국내석사

Quality Improvement Strategy Development based on Competitor Analysis of Manufacturing Companies : Application to the Dashboard Camera Market

강창동 경희대학교 대학원 2020 국내박사

The dashboard camera plays an important social role in terms of determining who is responsible for traffic accidents, investigating hit-and-run accidents without witnesses, preventing insurance fraud, cracking down on traffic violations, and inducing compliance with traffic laws by taking video recordings of accidents that may occur while driving and parking cars. As such, the dashboard camera market is expected to rise from about $19.1 billion in 2019 to $51.2 billion by 2025. In a fiercely competitive environment, quality is a key factor that enables dashboard camera makers to maintain their competitive advantage. Quality affects consumer satisfaction, brand loyalty, and firm performance. Therefore, to remain competitive, it is important that manufacturers maintain product quality that meets consumer expectations. To this end, it is necessary to investigate customer preferences and product performance in terms of product quality and to properly allocate resources to improve the quality level such that the firm can maintain a competitive advantage. In this dissertation, we proposed the various ways in which manufacturing firms can determine which quality dimensions need improvement in order to secure competitiveness. To this end, we analyzed a case study of Urive to develop a quality improvement strategy. In other words, we investigated the expected importance and perceived performance of 18 quality dimensions, ⁠namely performance, size, color, price, appearance, ease of use, country of origin, manufacturer, brand, product certificate, warranty, distribution channel, market share, advertisement, reliability, durability, serviceability, and conformance, of Urive, Mando, Inavi, and Finevu. Subsequently, we performed importance-performance analysis (IPA), importance performance competitor analysis (IPCA), and competitiveness index (CI) for these companies’ quality dimensions. First, according to Urive’s IPA results, five quality dimensions, namely performance, ease of use, product certificate, durability, and serviceability, belonged to the “keep up the good work” category. Three quality dimensions, namely price, reliability, and conformance, belonged to the “concentrate here” category. In the “low priority” category, there were ten quality dimensions: size, color, appearance, country of origin, manufacturer, brand, warranty, distribution channel, market share, and advertisement. There was no quality dimension that corresponded to the “possible overkill” category. Second, Urive’s IPCA results showed that 14 quality dimensions, namely performance, size, price, ease of use, country of origin, manufacturer, brand, product certificate, warranty, distribution channel, market share, reliability, durability, and conformance, were not absolutely competitive compared with those of Mando, Inavi, and Finevu. In terms of color, Urive had an absolute competitive advantage over Mando, but not Inavi and Finevu. Urive’s appearance was more competitive than Mando’s, but not Inavi’s and Finevu’s. In terms of advertisement and serviceability, Urive was absolutely less competitive than Mando and Inavi, but had a competitive advantage over Finevu. Lastly, the CI analysis results showed that competitiveness in product quality was ranked in the following order: Inavi, Finevu, Mando, and Urive. Regarding the quality dimensions, Inavi performed better than Urive in terms of performance, brand, warranty, market share, reliability, durability, and serviceability, and in terms of the manufacturer and advertisement dimensions, Inavi performed better than Urive and Finevu. Additionally, regarding the product certificate dimension, Inavi performed better than Urive and Mando. However, there was no difference between the performance of Urive, Mando, Inavi, and Finevu in terms of size, color, price, appearance, ease of use, country of origin, distribution channel, and conformance. The following are suggestions for allocating resources toward improving the quality of Urive. According to the expectancy disconfirmation theory, improving performance is important for customer satisfaction; hence, firms must invest their resources in a quality dimension that can maximize performance using limited time and resources. This dissertation makes the following academic and practical contributions. Regarding academic contributions, first, previous studies have argued that services play an important role in strengthening competitive advantage from a service-oriented perspective. However, many firms seek to meet customer needs through product quality improvement as a means of securing competitiveness. Therefore, this dissertation provides a way to identify product quality improvement opportunities from a product oriented perspective. Second, many studies have only analyzed the relative importance and performance of the attributes targeted in the IPA. However, we developed a method to evaluate the competitiveness of an analysis target by expanding the IPCA and analyzing CI studies that covered competitors. Third, in this study, tourism-oriented IPA and IPCA research were expanded to include manufacturing companies. This provided a method for analyzing the factors that create competitive advantages for manufacturing companies. Looking at the practical contributions, this dissertation provides managers with insights regarding the allocation of resources under time and budget constraints. It is important for manufacturing companies to provide quality products that meet the needs of consumers. If the IPA was performed based only on the importance and perceived performance expected by the consumer, wrong decisions could be made. Therefore, by performing competitor analyses, such as IPCA and CI analysis, along with IPA, it is possible to better understand users’ perceptions regarding products, thus allowing management to improve product quality by investing firms’ limited resources and time into a high-priority quality dimension.

韓國 學歷主義의 社會史的 硏究

강창동 高麗大學校 1993 국내박사

프랜차이즈 가맹점의 재계약 의사결정 요인에 관한 실증연구

강창동 중앙대학교 대학원 2010 국내박사

국내 프랜차이즈 사업은 매년 10% 이상의 성장률을 보이고 있는 유망 사업이자 유통업의 핵심으로 부상하며 대기업들의 신규 참여가 두드러지고 있다. 또한 고용창출이나 산업 파급효과 등을 고려할 때 국내 경제의 중요한 한 축을 담당하고 있는 산업이다. 그러나 현재 한국의 프랜차이즈 사업은 관련법의 강화와 창업시장 침체, 가맹점의 경쟁력 약화로 인하여 가맹점 모집에 있어서 매우 어려운 실정이다. 따라서 가맹본부들은 가맹점개설수익 중심에서 가맹점관리수익의 중심의 경영전략과 수익구조로 전환이 필요한 시점이다. 본 연구는 기존의 프랜차이즈 사업에 대한 연구 모형을 고찰하고 분석한 선행연구를 통하여 프랜차이지의 입장에서 재계약의도에 대한 연구모형을 수립하였다. 기존 연구와 차별화를 이루기위해 본 연구는 통합적인 모형 설정에 역점을 두었다. 우선 프랜차이즈 계약 체결시 선택속성이 가맹점만족과 직결된 세가지 요인 즉, 기업환경 요인, 마케팅믹스 요인, 관계요인에 얼마나 영향을 미치는 지를 규명하였다. 그리고 이러한 만족이 신뢰 및 몰입에 순차적으로 영향을 주고 궁극적으로는 재계약의도에 이르기까지 구체적인 영향 관계를 제시하는데 주력하였다. 선택속성과 재계약의도간 중간 과정을 연결하는 다양한 매개변수들을 설정함으로써 선택속성에서 재계약의도에 이르는 과정의 인과관계를 보다 명확하게 제시하고자 하였다. 가설검정결과 설정된 요인 대부분이 정(+)의 영향을 미치는 것으로 나타났다. 다만, 가맹본부 선택속성 중 인지도는 기업환경 요인, 마케팅믹스 요인, 관계요인 등에 영향을 미치지 않은 것으로 나타났다. 선택속성 중 표준화도 관계요인에는 영향을 미치지 않은 것으로 나타났다. 마찬가지로 마케팅믹스 요인이 몰입에는 영향을 미치지 않았다. 이를 통해 본 연구가 가맹본부의 경영전략 수립시 활용할 수 있는 시사점은 다음과 같다. 첫째, 가맹점 경영자 만족에 가장 큰 영향을 주는 것은 본사의 가맹점관리 서비스라는 것이다. 두 번째, 가맹점 만족에 영향을 미치는 세가지 전략적 상황 요인 중 신뢰에 가장 큰 영향을 미치는 것은 관계요인이라는 것이다. 세 번째, 이같은 신뢰는 재계약의도에 강력한 영향을 미친다는 사실이다. 이같은 시사점으로 유추해보면 본 연구는 프랜차이즈 가맹본부의 신규 가맹점 모집은 물론 가맹점과 지속적인 장기 지향성 관계를 맺을 수 있는 경영전략 수립에 일정한 도움을 줄 수 있을 것으로 기대된다. 또한 가맹점 관리 개선 방안에 도움을 주는 연구결과를 제시함으로써 신규 가맹점 모집에만 전력을 기울이는 프랜차이즈 업계 풍토를 바로잡는 이론적 배경으로 작용할 것으로 판단된다. 그럼에도 불구하고 본 연구는 샘플의 대표성과 지역적인 한계가 있을 수 있다. 따라서 향후 연구에서는 이같은 한계점이 극복되어 업종과 지역적인 측면에서 대표성을 가지는 연구가 진행되는 한편 가맹본부의 경쟁력을 제고할 수 있는 다양한 정책적 방안들이 도출될 수 있는 폭넓은 연구들이 수행될 수 있기를 기대한다. Korean Franchise business is a promising business which is growing over 10% every year as well as a rising core business that big companies take remarkably part in this area. Also, in consideration of job creation and industry - spillover effect, it is the industry that plays very important role in domestic economy. However, due to less competiveness of franchisee, it is very difficult situation to collect the franchisee. Therefore, franchisors are the time that is transferred to the business strategy of the centre of a franchisee- management profit and its profit structure. This study sets up the research model regarding recontract intention in franchisee point of view, based on the preceding research that analyzes and examines the research models on an existing franchise business. To differentiate an exiting research, this study focuses on setting the integrated model. First of all, it is cleared that how much choice attribute in a contract deal affect three factors directly connecting to franchisee satisfaction, that is relative factor, marketing mix factor and business environmental factor. Besides, these satisfactions affect truth and commitment sequentially and eventually concentrate on presenting the specific impact relations to recontract intention. As setting up a variety of parameters linking to halfway between the choice attribute and recontract intention, this study has supposed more clearly a causal relationship to recontract intention from choice attribute. The hypothesis has shown that most of factors were proved with positive (+) consequences. But, the recognition among the choice attribute of a franchisor hasn’t influenced on relative factor, marketing mix factor and business environmental factor. The standardization among the choice attribute of a franchisor doesn’t have an effect on relative factor. Marketing mix factor doesn’t have an effect on commitment as well. Implications for the management strategy of a franchisor are as follows; Firstly, the most impact thing to satisfy franchisee is the franchisee management service of a franchisor. Secondly, the factor to have the most influence on the commitment among three strategic factors linked to franchisee satisfaction is the relative factor. Thirdly, the truth had powerful impact on the recontract intention. In drawing the above implications, this study is expected to help the new franchisee collection of a franchisor as well as set up a management strategy which can keep long term relations with franchisor. Also, it is judged to act on ideological background for correcting the wrong culture of the franchisor business circles which are focused on just collection of franchisee by proposing research results to help the improvement program of franchisee management. Nevertheless, this study has a limitation of sample representativeness and region. Therefore, hereafter we are expected to implement wide ranging studies to draw a variety of policy programs for raising the competitiveness of a franchisor as well as a study proceeding with the representativeness in a region and types of business solved the above research limitations.