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Psychic Distance, International Marketing Strategy, and Export Performance: Some Research Hypotheses
박상일,문태원 한국무역연구원 2010 무역연구 Vol.6 No.2
Firms are still faced with obstacles including psychic, economic, and cultural differences when entering foreign markets even though globalization has created a homogeneous market and convergence. Although psychic distance and cultural distance are antecedents of international marketing strategy and export performance, previous studies have not properly utilized psychic distance, leading to inconsistent empirical findings concerning the psychic distance-international marketing strategy-performance link. Therefore, a conceptual framework that incorporates psychic distance in terms of business and cultural distance, marketing program and process standardization, and export performance is proposed. The authors develop research propositions to establish a research agenda on this topic.
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대두유의 자동산화 및 가열산화에 미치는 정향추출물의 항산화 효과
박상일,손종연 한국조리과학회 2004 한국식품조리과학회지 Vol.20 No.1
This study was conducted to investigate the antioxidant activities of clove extracts in water, methanol and ether. The clove extracts, BHA and α-tocopherol were added to each oil at a level of 200ppm. The activities of the substrate oils and controls were tested under autoxidation and thermal oxidation conditions. The degree of the effects of the antioxidant activities under autoxidation condition were in the following order: ether extract〉methanol extract〉BHA〉α-tocopherol〉water extract=control group. The induction periods of the control, water, methanol and ether extracts, and BHA and α-tocopherol were 9.5, 9.6, 10.7, 11.8, 10.4 and 9.7 days, respectively. Under thermal oxidation condition, the methanol extract showed stronger antioxidant activity than those of the water and ether extracts. The antioxidant activity of the methanol extract was attributed to α-tocopherol and BHA.
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Customer Perceived Value in B2C Service Industries: A Higher-order, Formative Factor Structure
박상일,김미정 한국상품학회 2018 商品學硏究 Vol.36 No.2
This study proposes a higher-order formative model of service value which has two second order drivers, named benefits and costs and each of these second order drivers reflects several first-order drivers. It also empirically compares the proposed model with two alternative higher-order models with regard to the specification and level of abstraction. This research empirically tests the proposed model in three distinct service categories and compares the proposed model with two alternative higher-order models by means of the specification and level of abstraction. The findings of this study indicate that the higher-order model of service value may be better specified by a formative rather than a reflective model and the overall abstraction of service value is reasonable at a third-level rather than second-level. The results provide empirical evidence for a higher-order formative measurement model of service value for researchers and a guidance for practitioners of service organizations to monitor and manage this construct.
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박상일,이인제 한국스포츠학회 2021 한국스포츠학회지 Vol.19 No.1
본 연구에서는 올림픽 스폰서십 기업의 인쇄광고물과 일반 인쇄광고물을 직접 제작하였다. 제작된 광고는 공식스 폰서십 인쇄광고물과 올림픽 당시 일반 인쇄 광고물을 구분하여 스포츠스폰서십 인지 정도에 따른 효과를 분석하고자 한다. 본 연구에서는 인쇄매체를 활용한 올림픽 스폰서십 광고의 시선추적 연구로서 Tobii X2-30 Compact 아이트래킹 제품을 활용하였다. 60명의 피험자를 대상으로 실시하였으며, 실험된 결과는 아이트래킹 시스템을 통해 자동으로 기록되 어 연구에 활용하였다. 본 연구에서는 Scan Path, Heat Map를 사용하여 피험자 시선 이동경로와 시선 응시율을 분석하였 다. 또한 AOI 분석 이미지를 활용하여 피험자의 응시시간, 응시율, 응시순서, 시선이동 순서를 분석하였다. 연구결과 응시 율 시간 확인결과 회사로고, 지지문구2, 지지문구1, 평창마크1, 평창마크2, 모텔 순으로 오래 응시하고 있음을 알 수 있다. 또한 시선이동 순서 확인결과 지지문구2, 회사로고, 모델, 지지문구1, 평창마크1, 평창마크 2 순으로 시선이 이동하고 있음을 알 수 있다. In this study, print advertisements and general print advertisements of Olympic sponsorship companies were directly produced. The produced advertisement is to analyze the effect of the recognition degree of sports sponsorship by classifying official sponsorship advertisement and general advertisement. In this study, a Tobii X2-30 compact eye tracking product was used as an eye tracking study of Olympic sponsorship advertisements using printed media. It was conducted on 60 subjects, and the experimental results were automatically recorded through the eye tracking system and used for the study. In this study, the subject's gaze movement path and gaze gaze rate were analyzed using Scan Path and Heat Map. In addition, using the AOI analysis image, the subjects' gaze time, gaze rate, gaze sequence, and gaze movement sequence were analyzed. As a result of the study results, it can be seen that the company logo, support letter 2, support letter 1, Pyeongchang mark 1, Pyeongchang mark 2, and motel are taking a long time. In addition, as a result of checking the order of gaze movement, it can be seen that the gaze is moving in the order of support sentence 2, company logo, model, support sentence 1, Pyeongchang mark 1, and Pyeongchang mark 2.
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비동기 기반 마이크로 서비스에 적용 가능한 이벤트 스트림 처리 프레임워크 제안
박상일 한국인터넷방송통신학회 2017 한국인터넷방송통신학회 논문지 Vol.17 No.2
마이크로서비스 아키텍쳐(Microservice Architecture)는 실시간 실감 미디어 방송시스템과 같이 대규모 분산 시스템에 적합한 서비스 아키텍쳐의 하나이다. 스케일-아웃(Scale-Out)기법 과 같은 수평적 성능 확장이 쉽기 때문에 최근 넷플릭스나 트위터와 같은 서비스 플랫폼 업체들이 앞다투어 이와 같은 시스템을 도입하고 있다. 또한 마이크로 서비스 아키텍쳐는 기존의 REST와 같은 웹 API에서 처리하기 어려운 영상처리나 실시간 데이터 분석 등을 비동기 기반의 프로세싱를 이용하여 처리 가능하게 하고 있다. 본 논문은 IoT 센서 데이터 분석이나 대용량 실감미디어를 실 시간으로 편집하는 클라우드 기반 영상편집과 같은 다수의 이벤트들이 스트림으로 발생하며 플랫폼 내에서 비동기로 처리하는 상황에서 이벤트의 처리 순서가 보장되지 않음을 실험으로 증명하고 이에 알맞은 비동기 기반 마이크로서비 스에 적용 가능한 이벤트 스트림 처리 프레임워크를 제안한다. Micro-service Architecture is a service architecture optimized for large-scale distributed systems such as real-time realistic broadcasting systems, so that are fiercely adopted by Global leading service platform vendors such as Netflix and Twitter due to the merit of horizontal performance scalability enabling the scale-out technique. In addition, micro-service architecture makes it possible to execute image processing and real-time data analysis using an asynchronous-based processing that are difficult to handle in Web API such as REST. In this paper, an event stream processing framework applicable to asynchronous based micro services is proposed in the sense that the accountability of event processing order is not guaranteed in the events such as IoT sensor data analysis or cloud-based image editing because these are the situations where the real-time media editing generates multiple event streams and asynchronous processes in the platform.
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