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교광휘,진남 남서울대학교 2010 남서울대학교 논문집 Vol.16 No.1-2
This research analyzed the tourism expectation of Shanghai tourists and residents, as well as the differences between tourists and residents’ tourism expectation focusing on 2010 Shanghai EXPO. This study revealed that factor analysis selected 5 tourism expectation factors (infrastructural & environmental factor, positive attitude factor, social phenomenon factor, economic factor and price & real estate factor). Among Shanghai tourists and residents’ demographic characteristics, except gender, the other demographic variables like age, educational level, marital level and Occupation all had obvious differences with the 5 expectation factors; T test analysis also revealed the obvious differences from Shanghai tourists and local residents on the tourism expectation and the visiting decision making. In the end the insufficiency of this study is put forward and recommendations on the future study are also given. Key Words : Mega Event, Tourism Expectation, Visiting Decision Making, Tourists, Residents, Shanghai EXPO
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방한 중국관광객이 지각한 서울관광지이미지가 관광만족도와 충성도에 미친 영향에 관한 연구
진남,교광휘,이용일 남서울대학교 2009 남서울대학교 논문집 Vol.15 No.1
Typically we can not see it intangibly in the pre-purchase. When compared tourism product to other products, we swallow the uncertain and risk purchase in large quantity. Therefore, tourists' expectations for tourism attractions based on the image, active and intensive navigation through the tourists' information that they need to travel, they will get the positive and unique tourism attractions and they will select the good image.The study selected Chinese tourists as target population, and tried to find the impacts of tourism destination image of Seoul, tourism satisfaction & tourism loyalty to Seoul. Literature research and survey were used in this study.Among Chinese tourists' demographic characteristics, except gender, age, income, the other variables like educational level, marital level and jobs all have obvious differences with tourism destination image of Seoul.Multi- regression analysis also revealed that tourism destination image of Seoul has a positive correlation with tourism satisfaction & tourism loyalty. In the end the insufficiency of this study is put forward and recommendations on the future study are also given. Key Words : Seoul's Tourism Destination Image, Tourism Satisfaction, Tourism Loyalty, Chinese Tourist
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STUDY ON CHINESE TOURISTS' MOTIVATION AND SATISFACTION TO VISIT SOUTH KOREA
Guang-Hui Qiao,Nan Chen,Yuan-Yuan Guan,Seok-Chool Kim 한국관광학회 2008 International Journal of Tourism Sciences Vol.8 No.1
The purposes of this study are to identify the Chinese tourists' profiles, motivation factors, satisfaction levels and to assess the important detenninants and the likelihood of Chinese tourists revisiting Korea. A structured personal interview was conducted and a systematic sampling approach was used to select 240 respondents who were traveling by air. This study identified the major tourism motivations of Chinese tourists; the relationship between tourists' demographic characteristics and motivation factors; the relationship between demographic characteristics and satisfaction levels; motivation has a positive effect on satisfaction; satisfaction has a positive effect on revisit and motivation has a positive effect on revisit. In the end the limitations of this study are discussed and recommendations for future study are made.
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