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공공도서관 시니어 이용자가 지각하는 관계혜택이 관계품질과 관계지속의도에 미치는 영향에 관한 연구
신혜봉,노동조 한국비블리아학회 2019 한국비블리아학회지 Vol.30 No.4
The purpose of this study is to examine the influence of perceived relational benefits of senior library users on the relationship quality and intent to relationship continuity. This study was conducted 50+ public library users through the survey, and 185 subjects were analyzed. The results showed that relational benefits mediated by relationship quality affect intent to relationship continuity. Particularly, functional benefit among the relational benefits had a great effect on intent to relationship continuity, mediated by relationship quality. Commitment among relational quality had a great effect on intent to relationship continuity. These findings suggest marketing policy implications to develop service policy for senior library users. 본 연구는 공공도서관 시니어 이용자가 도서관 이용 시 지각하는 관계혜택이 관계품질과 관계지속의도에 미치는 영향을 파악하기 위해 공공도서관을 이용하는 50세 이상의 시니어 이용자 185명을 대상으로 설문조사를 실시하였다. 본 연구의 결과, 공공도서관의 시니어 이용자가 지각하는 관계혜택은 관계품질을 매개로 관계지속의도에 영향을 미치는 것으로 나타났다. 특히, 관계혜택요인 중 기능적 혜택은 관계품질을 매개로 관계지속의도에 강한 영향을 미치는 것으로 나타났고, 관계품질 요인 중 몰입은 관계지속의도를 예측하는 가장 중요한 변수로 확인되었다. 본 연구는 공공도서관 시니어 이용자와 도서관과의 관계형성과정을 관계마케팅의 관점에서 알아봄으로써 이용자 특성에 따른 도서관마케팅 전략개발에 실천적 시사점을 제시하였다는데 그 의의가 있다.
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공공도서관 시니어 이용자의 정보이용요구 조사 및 서비스 개선방안 연구
오의경,박옥남 한국문헌정보학회 2022 한국문헌정보학회지 Vol.56 No.1
The purpose of this study is to investigate the information need of senior users of public libraries and to present ways to improve senior services based on this. To this end, demographics and public library statistics were analyzed, and opinions and demands on book collection, programs, services, and spaces were investigated for senior users of Gangseo-gu libraries. The survey was conducted with surveys and interviews, and based on the results of the survey, it was suggested that the improvement of senior service should be carried out to customized contents collection, program connecting the past, present and future, services with enhanced access and publicity and securing dedicated space for seniors. 이 연구의 목적은 공공도서관 시니어이용자의 정보이용요구를 조사하고 이를 기반으로 시니어서비스 개선방안을 제시하는 데 있다. 이를 위하여 인구통계 및 공공도서관 통계를 분석하였고, 강서구 도서관의 시니어이용자를 대상으로, 도서관의 장서, 프로그램, 서비스, 공간에 대한 의견과 요구를 조사하였다. 조사는 설문과 면담으로 진행되었으며, 조사 결과를 바탕으로 시니어서비스 개선은 콘텐츠 맞춤화 장서, 과거․현재․미래를 연결하는 프로그램, 접근과 홍보가 강화된 서비스, 시니어를 배려하는 전용공간 확보 등으로 나아가야 할 것을 제안하였다.
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시니어의 심리적 요인과 가구구성형태가 적극적인 SNS 이용에 미치는 영향: 자아 존중감, 인지 욕구, 가구구성형태를 중심으로
박지은,이승경,이창준 한국정보사회학회 2023 정보사회와 미디어 Vol.24 No.3
In today's internet space, social network services (SNS) are essential services used by more than 70% of people regardless of age (Nasmedia, 2022). The way we communicate and maintain relationships online used to be a trend of the younger generation, but now it is becoming more common across generations. As influencers over the age of 50 who actively express themselves through SNS continue to communicate actively (Korea Consumer Resources, 2016), and even senior “SNS stars” have emerged and attracted public attention, the use of SNS by seniors is still in a growing trend (Kim, Yongchul, 2019). This study was motivated by the need to break away from the stereotype that SNS is exclusively for young people and expand the category of main users to the age group of 50+. This study aimed to examine the SNS usage behavior of seniors in detail and explore the factors that affect their usage through the following research questions. Specifically, we found the SNS usage patterns of senior SNS users and verified the effects of psychological variables (need for cognition, self-esteem) and household composition (single-person households, married households, and two- and three-generation households) on the active use of SNS. RQ 1. How are seniors divided into user groups based on their SNS usage behavior and what are the characteristics of each group? RQ 2. How do psychological factors (need for cognition, self-esteem) influence social media use among seniors? RQ 3-1. How does household composition affect active SNS use among seniors? RQ 3-2. Which factor is relatively more important for seniors to become active SNS users, considering both psychological factors and household composition? The study population is 4,249 senior respondents aged 50 and older from the 2019 and 2020 Media Panel Data provided by the Korea Information Society Development Institute(KIDSI). The R 4.1.3 statistical package was used to analyze the data in this study. First, we used the K-means algorithm, one of the clustering analysis methods using machine learning, to cluster senior users according to their SNS usage behavior in <RQ 1>. For <RQ 2> and <RQ 3-1 and 3-2>, a logistic regression analysis was conducted with psychological factors and household composition as independent variables and whether or not a person belongs to a group whose SNS use changed from passive to active in 2020 compared to 2019 as the dependent variable. First, we tried clustering according to SNS usage behavior and found three groups: ‘active users’, ‘passive users’, and ‘non-users’. Next, we looked at the movement between cohorts in 2019 and 2020 to explore which variables influenced which cohorts moved to active social media use, and found that being in a two- or three-generation household was most likely to lead to active social media use. Furthermore, when we reanalyzed the 'New Senior' and 'Old Senior' groups based on the age of 65, we found that the higher the need for cognition of the Old Senior group and the more likely they were to belong to a second-generation household, the more likely they were to be part of a group that had moved to an active level of social media use. Previous research on social media use by seniors has tended to treat them as a homogeneous group of passive social media users. This is because seniors are less likely to use media and less likely to use social media than other generations. However, since this study focused only on seniors over 50, we were able to draw new conclusions about the existence of active SNS users among seniors. We also tried to categorize users by considering the extent to which they use various SNS features, rather than just quantitative measures such as having an SNS account or spending time on it. We found that seniors who actively use SNS are more likely to express themselves on SNS. These results suggest that there is a group of seniors who use various functions of SNS and that we need to move away from the ...
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