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임효군 동서미술문화학회 2018 미술문화연구 Vol.13 No.13
The diversified characteristics of visual communication design put more emphasis on embodying the regional culture and the spirit of the age. Being simple and pure, it conveys feelings and ideas from its modelling. Multielement is good, what is more, difference is rare. Today, with the vigorous promotion of diversity and compatibility, it is essential for us to carry forward the precious fine tradition of unique of all nationalities. Ideal condition that has been regarded as the highest aesthetic pursuit by artists, is a core of Chinese traditional aesthetics and artistic creation. The native expression of ideal condition-"ideal condition develops from modelling" then is a discriminative and distinct native cultural endurance of visual communication design of the day and an important way to promote the sustainable development of design culture. 視覺傳達設計的多元化構成特徵,更多的體現了區域文化和時代精神,視覺傳達設計簡單純粹,是通過造型傳情達意的設計藝術形式。美在多元、貴在差異,在呼喚多樣性和相容性、共生性的今天,各民族獨特的優秀傳統彌足珍貴,更需要我們發揚光大。意境是中國傳統美學和藝術創作的一個核心問題,被藝術家視為最高的美學追求,“境由型生”的本土化意境表達,是視覺藝術由形式美上升為精神美的昇華和飛躍,是當代視覺傳達設計體現區別於他者的、獨特的本土文化承擔,這也是推動設計文化可持續發展的重要途徑。
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