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Relationship between service quality and customer equity in traditional markets
Wang, H.,Kim, K.H.,Ko, E.,Liu, H. College of Business Administration, University of 2016 Journal of Business Research Vol.69 No.9
This research is to understand how to improve traditional markets since a lot of practitioners in the retail industry conduct business in traditional markets. The research objectives are, first, to understand the relationships among service quality, customer equity drivers, and customer satisfaction in traditional markets; second, to find out how to improve the three drivers of customer equity through these variables mentioned above in traditional markets. In this study, the relationships among service quality, the drivers of customer equity, customer satisfaction, and customer lifetime value were studied based on the analysis of the data which were collected in traditional markets.
Wang, X.H.(.,Kim, T.Y.,Lee, D.R. College of Business Administration, University of 2016 Journal of business research Vol. No.
We theorized and tested an integrated model for the relationship between cognitive diversity and team creativity. This model involves team intrinsic motivation as a mediator and transformational leadership as a moderator. The Hierarchical Linear Modeling results using 62 teams revealed that transformational leadership moderated cognitive diversity's direct effect on team intrinsic motivation and indirect effect on team creativity via team intrinsic motivation, such that the effects were positive when transformational leadership was high, but negative when transformational leadership was low.
Lee, K.,Khan, S.,Mirchandani, D. College of Business Administration, University of 2013 Journal of Business Research Vol.66 No.12
This paper examines the influence of product attributes in high-tech products on consumers' actualized innovativeness. In Stage 1, product attributes are identified based on interviews with consumers. In Stage 2, a survey is conducted with a different set of consumers in order to classify the product attributes into primary, secondary or tertiary attributes and to test the hypotheses. The results reveal that primary, secondary and tertiary attributes have a reverse hierarchical influence on actualized innovativeness. That is, tertiary attributes influence the actualized innovativeness most, followed by secondary, and then by primary attributes. However, only primary attributes positively moderate the relationship between inherent and actualized innovativeness. These results can help marketing researchers and practitioners understand the influence of product attributes on behavioral aspects of consumer innovativeness.
Han, H.,Kim, Y.,Kim, C.,Ham, S. College of Business Administration, University of 2015 Journal of Business Research Vol.68 No.9
Despite the international healthcare industry's rapid growth, little research exists about medical hotels. To fill this gap, this study identifies international patients' possible outcomes of staying in a medical hotel and investigates their intention formation by considering attitudes and desires as well as the perceived outcome's moderating impact. A qualitative approach identifies the possible outcomes of staying in a medical hotel, which can be distinctive from common medical/healthcare clinics, as perceived by international medical customers. Confirmatory factor analysis verifies a four-factor structure of the perceived outcome model (financial saving, convenience, medical service, and hospitality product). Structural equation modeling reveals that attitudes, desires, and intention significantly associate, and desires act as a mediator. Additionally, a metric invariance test shows that convenience, medical-service, and hospitality-product factors of the perceived outcomes significantly moderate forming intentions. Study results help medical hotel operators create effective strategies to attract more international tourists.
Jung, Y.,Pawlowski, S.D. College of Business Administration, University of 2014 Journal of Business Research Vol.67 No.10
Virtual consumption involves consuming virtual goods in cyberspace. Virtual consumption activities are evolving into an essential activity in social virtual worlds. Despite the growing importance of this activity, little research examines this phenomenon. The current study investigates the fundamental question of how users understand the consumption of virtual goods. Using the theory of social representations and core-periphery analysis, this study elicits and analyzes the social representation of virtual consumption. Study participants are 154 Second Life users. Results identify 32 concepts and relationships representing the collective perceptions of virtual consumption in this social virtual world. Social representation map interpretations point to several key themes that provide a foundation for future investigations of virtual economy consumption behavior.
Whom to dismiss? CEO celebrity and management dismissal
Park, J.H.,Kim, C.,Sung, Y.D. College of Business Administration, University of 2014 Journal of Business Research Vol.67 No.11
Based on the power dynamics in strategic leadership ranks, this study examines whether chief executive officer (CEO) celebrity serves as a source of CEO power and empirically investigates its role in management dismissal. In the spirit of scapegoating theory, this study proposes that CEO celebrity weakens the likelihood of CEO dismissal but strengthens the likelihood of executive dismissal in the face of poor firm performance. This study goes further to explore the previously unexamined question of ''whom to dismiss'' and argues that less powerful non-board executives as opposed to board executives are more likely to be handy scapegoats of power dynamics. The data from Korean public firms in the aftermath of the Asian financial crisis largely support such a scapegoating hypothesis.
Ali, M.,Park, K. College of Business Administration, University of 2016 Journal of business research Vol. No.
Unlike previous research, this study operationalizes the two dimensions of absorptive capacity (ACAP)-potential absorptive capacity (PACAP) and realized absorptive capacity (RACAP)-separately. This study builds and tests an integrated model to investigate the relationship among PACAP, RACAP, innovative culture (IC), and organizational innovation (OI). This study explores these relationships using a multivariate data analysis technique: partial least square (PLS), a structural equation modeling (SEM) approach along with reflective-formative type hierarchical latent variables, with data sample of 347 from a multiple industrial sector in Korea. The results suggest that PACAP and RACAP happen in sequence and influence OI directly and through the intervening variable IC. The study provides several theoretical and practical implications for further research.
Marketing mix and customer equity of SPA brands:Cross-cultural perspectives
Lee, C.H.,Ko, E.,Tikkanen, H.,Phan, M.C.T.,Aiello, G.,Donvito, R.,Raithel, S. College of Business Administration, University of 2014 Journal of Business Research Vol.67 No.10
Globalization has substantially transformed the fashion industry. Firms that conduct innovative marketing campaigns for SPA brands, also known as fast fashion, are operating worldwide. Because SPA brands tend to have short trend cycles, corporate profitability is sensitive to consumers' attitudinal changes. The authors of this study establish a theoretical framework by examining research trends related to customer equity at home and abroad by delving into the current state of global SPA brands, defining customer equity, developing customer equity measurements, and conducting empirical analyses. This study uses structural equation models to analyze corporate marketing activity effects on customer lifetime value through brand attitude. Although earlier studies identify customer equity as driving value equity, brand equity, and relationship equity, the authors introduce social network equity as another driver.
Song, T.H.,Kim, S.Y.,Kim, J.Y. College of Business Administration, University of 2016 Journal of Business Research Vol.69 No.9
Although several causal studies investigate the relationships between customer equity and firm performance, some debate about whether their positive relationship is valid over long time horizons and across firm/industry environments does exist. This study investigates the dynamic effect of customer equity on firm performance. Using individual-level purchase data for an online retailer, the results show a weak relationship between customer equity and firm profitability, which is not consistent with previous assumptions and beliefs. Additional analysis to resolve this gap shows that in the early stage when a firm's growth rate is relatively high the firm is required to manage many newly enrolled customers. In contrast, in the mature stage when a firm's growth rate is stable and low the firm should retain its customers. Thus, marketing managers need to leverage the drivers of acquisition and retention to continue to grow overall customer equity and firm performance.
Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Y.,Garrett, T.C.,Kim, K.H. College of Business Administration, University of 2016 Journal of Business Research Vol.69 No.9
The authors study whether Confucianism, China's dominant cultural paradigm, is a major driver of customer lifetime value (CLV) and sustainability in the Chinese context. Perceptions of young Chinese consumers are measured regarding whether they believe firms should adhere to Confucian principles. The scale is then used to examine the influences of Confucian philosophy on sustainable marketing and customer equity drivers. Adherence to Confucianism is shown to significantly and positively affect sustainable marketing but not to affect customer equity drivers directly. Perceptions regarding sustainable marketing activities are shown to positively influence customer equity drivers but not CLV. Customer equity drivers are shown to positively affect CLV. Implications for theory, practice, and future work are discussed.