한국과 중국 대학생의 창업의지 결정요인 비교분석

이지석,xudapeng 강원대학교 경영경제연구소 2010 Asia-Pacific Journal of Business Vol.1 No.2

This paper examines factors like career orientation, social & cultural perceptionand self-efficacy that influence on entrepreneurial intention of college students,and also comparison of determinant factors of the entrepreneurial intention amongKorean and Chinese students. First, in terms of technical competence orientation,security orientation, autonomy orientation, Korean students showed higher thanChinese students, while Korean students showed lower entrepreneurial creativityorientation. In terms of corporate image and entrepreneurial intention, Koreanstudents showed lower than Chinese students. Second, entrepreneurial creativityorientation out of career orientation among Korean and Chinese Students hadsignificant positive effects on entrepreneurial intention, while security orientationhad marginally negative effects on entrepreneurial intention. Entrepreneurialself-efficacy and corporate image had the positive effects on entrepreneurialintention together. The Chinese students, however, had the positive effects innetwork environment for analysis in this study only. 본 연구는 한국 대학생과 중국 대학생들을 대상으로 경력지향성, 사회문화적 요인,자기권능감이 창업의지에 어떠한 영향을 미치는지, 한국과 중국 대학생들 간에 어떠한 차이점이 있는지를 분석했다. 첫째, 경력지향성에서 기술지향성, 안정지향성, 자율지향성 수준은 한국 대학생이 중국 대학생 보다 유의하게 높게 나타났고, 반면에 사업지향성에서는 한국 대학생이 중국 대학생 보다 낮은 것으로 분석되었다. 또한 사회문화적 요인 중 기업이미지 수준은 한국 대학생이 중국 대학생 보다 낮게 나타났다. 한국과 중국 대학생의 창업의지 수준을 비교분석해 본 결과, 한국 대학생이 중국 보다 낮은 것으로 조사되었다. 둘째, 경력지향성 변수 중에서 사업지향성은 한국과 중국대학생 모두 창업의지에 유의적 정(+)의 영향이 있었고, 안정지향성에서는 한중 대학생 모두 창업의지에 유의적으로 부(-)의 영향이 있는 것으로 나타났다. 자기권능감과기업이미지는 한중 대학생 모두 창업의지에 유의적 정(+)의 영향을 미치는 것으로 조사되었다. 네트워크 환경(가설 2-2)에서는 한국 대학생의 창업의지에는 가설이 기각된반면에, 중국 대학생의 창업의지에는 유의성이 있는 것으로 나타났다.

1인 창조기업의 손익분기점 도달 영향요인 분석

김선영(Sun-Young Kim),이병헌(Byung-heon Lee) 강원대학교 경영경제연구소 2021 Asia-Pacific Journal of Business Vol.12 No.1

Purpose - The break-even point refers to the point where total profit and total cost coincide, and from this point on, the entrepreneur’s decision-making takes a different route. Strategic decisions can be made for more efficient operation and eventually for more likelihood for growth and sustainability if a startup figures out when it recoups the investment and switches to a net profit. Design/methodology/approach 748 creativity and skill-based sole proprietors in manufacturing industry were examined to demonstrate the effect of the entrepreneur’s entrepreneurial experience and education level, the business launch preparation time, or the self-financing on the achievement of break-even point. Findings While the business launch preparation time lowered the likelihood of reaching a break-even point, self-financing increased the likelihood. As a result of further analysis by subdividing into subgroups according to skill level, only the business launch preparation time was statistically significant in the highly skilled industries. In the low skilled industries, in addition to the business launch preparation time, the CEO’s education level and the self-financing were statistically significant. Research implications or Originality - The longer the business launch preparation time, the higher the start-up cost, which increases the burden of initial cost recovery, and the agile response to market changes is thereby delayed, resulting in the business idea losing its appeal. Self-financing not only provides stability and strong motivation for the business operation but also promotes careful spending which contributes to the achievement of break-even point. In particular, it is found that practical experience is more useful than theoretical knowledge in low skilled industries. Due to the limitation of secondary data based on the recollection, the time required to reach a break-even point, percentage of financing sources, etc. may include cognitive errors. In addition, variables are not included that explain the characteristics of creativity and skill-based sole proprietorship, so it is necessary to exercise caution with the actual application

무엇이 한국인을 중국인과 일본인보다 행복하지 않게 만드는가?

박상준(Sang-June Park),조예(Rui Zhao),이영란(Yeong-Ran Lee),박기철(Ki-Chul Park) 강원대학교 경영경제연구소 2021 Asia-Pacific Journal of Business Vol.12 No.3

Purpose - Previous research points out that South Korean perceive their happiness less than Chinese and Japanese, although the three nations belong to the same Northeast Asia cultural sphere. This study aims to find out the reasons for the relatively low perception of happiness in South Korea and develop policy options to improve the relatively low perceived happiness in South Korea. Design/methodology/approach - For the analyses, analysis of variance (ANOVA) and regression analysis were performed based on the World Values Survey data (Wave 7). Findings - First, South Korean perceived happiness less than Chinese due to ‘satisfaction with the financial situation of household’ and ‘in-group trust’. More specifically, although there was no difference in the impact of ‘satisfaction with the financial situation of household’ on perceived happiness in South Korea and China, South Korean evaluated ‘satisfaction with the financial situation of household’ lower than Chinese. In addition, the impact of ‘in-group trust’ on happiness in South Korea was less than that in China, where the level of ‘in-group trust’ was also lower in South Korea than China. Second, South Korean perceived happiness less than Japanese due to ‘in-group trust’. Although South Korean had a higher level of ‘in-group trust’ than Japanese, the impact of ‘in-group trust’ on perceived happiness was less in South Korea than Japan. The contribution of ‘in-group trust’ to perceived happiness, calculated with the regression coefficient of ‘in-group trust’ multiplied by the mean of ‘in-group trust’, was evaluated lower in South Korea than Japan. Research implications or Originality This study identifies the mechanism leading to low perception of happiness in South Korea, based on the World Values Survey data.

라이브 커머스에서 정보와 왕홍 특성이 소비자의 구매의도에 미치는 영향 : 쇼핑가치의 매개 역할

유맹맹(Meng-Meng Liu),임승희(Seung-Hee Im) 강원대학교 경영경제연구소 2021 Asia-Pacific Journal of Business Vol.12 No.3

Purpose - The purpose of this study is to examine the mediating effect of shopping value in the relationship between information characteristics, Wanghong characteristics, and purchase intention in live commerce. Design/methodology/approach - The study conducted survey with self-reported questionnaire. The study sampled 212 Chinese consumers who have experienced live commerce led by Wanghong. Data were analyzed using SPSS 25.0 and AMOS 26.0. The multiple regression analyses with bootstrapping were conducted to test hypotheses. Findings - The results showed that utilitarian and hedonic values mediate the relationship between information characteristics such as interactivity, usefulness, and entertainment and consumers purchase intention in live commerce. In addition, utilitarian and hedonic values mediate the relationship between Wanghong characteristics such as credibility, attractiveness, and familiarity and consumers purchase intentions in live commerce. Research implications or Originality - This study broadens our knowledge in live commerce research by providing empirical evidence on the mediating effects of shopping value that further explain the relationship between information characteristics, Wanghong characteristics and consumers’ purchase intention.

가계대출을 조건변수로 사용하는 소비 준거 자본자산 가격결정모형

권지호(Ji-Ho Kwon) 강원대학교 경영경제연구소 2020 Asia-Pacific Journal of Business Vol.11 No.3

Purpose - This article tries to test if the conditional consumption capital asset pricing model (CCAPM) with bank credit for household as a conditional variable can explain the cross-sectional variation of stock returns in Korea. The performance of conditional CCAPM is compared to that of multifactor asset pricing models based on Arbitrage Pricing Theory. Design/methodology/approach - This paper extends the simple CCAPM to the conditional version of CCAPM by using bank credit for household as conditioning information. By employing KOSPI and KOSDAQ stocks as test assets from the second quarter of 2003 to the first quarter of 2018, this paper estimates risk premiums of conditional CCAPM and a variety of multifactor linear models such as Fama-French three and five-factor models. The significance of risk factors and the adjusted coefficient of determination are the basis for the comparison in models’ performances. Findings - First, the paper finds that conditional CCAPM with bank credit performs as well as the multifactor linear models from Arbitrage Pricing theory on 25 test assets sorted by size and book-to-market. When using long-term consumption growth, the conditional CCAPM explains the cross-sectional variation of stock returns far better than multifactor models. Not only that, although the performances of multifactor models decrease on 75 test assets, conditional CCAPM’s performance is well maintained. Research implications or Originality - This paper proposes bank credit for household as a conditional variable for CCAPM. This enables CCAPM, one of the most famous economic asset pricing models, to conform with the empirical data. In light of this, we can now explain the cross-sectional variation of stock returns from an economic perspective: Asset’s riskiness is determined by its correlation with consumption growth conditional on bank credit for household.

AHP 기법을 활용한 외식산업의 발전 전략에 관한 연구 : COVID-19 팬더믹 이후의 디지털, 비대면 전환에 대한 인식

이봉식(Bong-Shik Lee),박민재(Min-Jae Park) 강원대학교 경영경제연구소 2021 Asia-Pacific Journal of Business Vol.12 No.4

Purpose - The purpose of this study is to identify the critical factors that restaurant management should consider strategically when making a decision after COVID-19 under the digital transformation and non-contact service expansions environment. Design/methodology/approach - The thirty six experts and managers who have 5 years or more experience in restaurant industry in Korea participate this study. The Analytic Hierarchy Process (AHP) and SER-M were used to analyze the experts’ opinion Findings - As a result of the analysis, management environment (0.313) showed the highest relative importance priority, followed by brand (0.263) , management characteristics (0.254) , and physical factors (0.17) . And, as for the sub-factor value, lifestyle (0.087) , awareness (0.084) , consumer desire (0.075) , and loyalty (0.068) were ranked highest among the 19 influencing critical factors. Research implications or Originality - In the case of large restaurant enterprises, it is judged that the subject(CEO, Management) is actively pursuing a strategy to acquire the necessary resources for the given environment of digital transformation and customer demand for non-contact services. On the other hand, in the case of middle and small restaurant enterprises, it seems that they are fully aware of the demand for expansion of non-contact services and the digital transformation required in the post COVID-19 era, but information technology utilization ability, usage experience, technology acceptance ability, and education and training support for this are only available to large enterprises.

Digital Transformation, Manipulation of Asset Evaluation and M&A Performance: Discussion on the Intermediary Effect of Internal Control

Chen Chen,Hee-Jung Lee,Nan Hui,Xue-Hua Qian 강원대학교 경영경제연구소 2023 Asia-Pacific Journal of Business Vol.14 No.1

Purpose - The purpose of this study was to examine the internal relevance between digital transformation, manipulation of asset evaluation and corporate M&A performance and further explores the impact path of manipulation of asset valuation on corporate M&A performance. Design/methodology/approach - This study based on the financial data of A-share listed companies in Shanghai and Shenzhen Stock Exchanges from 2013 to 2021. Findings - First, manipulation of asset evaluation is negatively correlated with M&A performance. Second, Digital transformation significantly weakens the negative correlation between manipulation of asset evaluation and corporate M&A performance. Third, The effectiveness of internal control plays a partially intermediary role in the process of manipulation of asset evaluation affecting M&A performance. Research implications or Originality - Enriching the existing literature on the subject, the study can also provide useful reference for improving the performance of corporate mergers and acquisitions, regulating asset valuation, promoting the digital transformation of enterprises and improving internal control mechanisms, with both theoretical and practical implications.

인도 50대(大) 기업 창업주의 출신 카스트 연구 : 재산, 시가총액, 스타트업 가치에 따른 기업별 분석

오화석(Hwa-Seok Oh) 강원대학교 경영경제연구소 2021 Asia-Pacific Journal of Business Vol.12 No.3

Purpose & methodology - This study is to answer the following three questions, analyzing data on Top 50 Indian Billionaires, Top 50 Indian companies and Top 50 Indian start-ups. The first is whether or not traiditonal merchant caste like Vaisya’s ability of creating wealth declined as some studies argue. The second is whether non-merchant caste like Brahmin, Kshatriya, OBC, Dalit, emerged as an India s new business elite. The third is whether the results of top 50 Indian companies and top 50 start-ups’ analyses have similarities with that of top 50 Indian Billionaires analysis. Findings - The result is firstly, the ability of creating wealth of businessmen from the merchant caste was still overwhelming. Secondly, the big businessmen’ rising from non-merchant castes as a new business elite was extremely rare. Thirdly, according to the analysis of top 50 Indian start-ups, the percentage of Vaisya has significantly declined while the the percentage of upper castes like Brahmin has noticeably increased. Fourthly, no evidence was found that businessmen from the lower castes like OBC or Dalit were increasing the expanding business influence. Research implications - The Studies mean that in big-sized Indian companies, the power of traditional merchant caste remains the same as before and is even reinforcing, while in small start-ups, Vaisya’s power is considerably decreasing, and the upper castes like Brahmin who are highly educated are noticeably increasing.

다국적기업 자회사의 한국시장 기부활동: 탐색적 실증분석

홍성진 강원대학교 경영경제연구소 2022 Asia-Pacific Journal of Business Vol.13 No.3

Purpose - The main purpose of this study is to test two competing hypotheses on the relationship between foreignness and corporate philanthropy drawing on the resource dependence theory. Design/methodology/approach - This study used Korean Enterprsie Survey data constructed by Korean Statistical Information Service. This study employed both OLS and Tobit models to test the hypotheses. Findings - A conventional wisdom can argue that MNC subsidiaries are more willing to give charitable donations than local firms do because they may perceive philanthropy in the host country is a good opportunity to reduce liabilities of foreignness (H1-1). On the other hand, one can argue that MNC subsidiaries are less willing to give charitable donations than local firms do because they have operational flexibility when they are coerced to engage in corporate philanthropy by host country government stakeholders (H1-2). Empirical results support the prediction that MNC subsidiaries are less likely to give charitable donations than local firms do in Korea. Research implications or Originality - Our findings can provide useful insights to researchers and managers in the sense that MNC managers can increase or decrease their charitable donations depending on the institutional contingencies in different host countries. These institutional contingencies are particularly important within a transforming context such as Korea.

소비자의 저장강박이 제품유형(쾌락적/실용적)에 따른 구매의 도에 미치는 영향

김나예,배정호 강원대학교 경영경제연구소 2023 Asia-Pacific Journal of Business Vol.14 No.1

Purpose - The purpose of this study is to examine the influence of the compulsive hoarding behavior of consumers on the intention to purchase hedonic and utilitarian types of products. Design/methodology/approach - The online and offline survey was conducted and a total of 210 domestic data were collected. Simple and multiple regression analysis and ANOVA were conducted to analyze the data. Findings - First, the consumers’compulsive hoarding behavior had a significantly positive influence on the purchase intention. According to the analysis results of the sub-factors, however, only ‘Difficulty Discarding' had a significant influence on the purchase intention, while ‘Clutter' and ‘Acquisition' did not. Second, as the results of identifying the moderating effect by product type in the purchase intention in accordance with the consumers’compulsive hoarding behavior, their compulsive hoarding behavior had a significant influence on only the intention to purchase hedonic products but not on the intention to purchase utilitarian ones. Similarly, the results of analyzing the sub-factors showed that only‘Difficulty Discarding' significantly influenced the intention to purchase hedonic types of products, but ‘Clutter' and ‘Acquisition' were not significantly influential to both the hedonic and utilitarian types of products. Research implications or Originality - First, this study is meaningful in that it expanded the research discussion on compulsive hoarding behavior by conducting empirical research on this behavior in the general public, which is unlike the previous studies that focused on only severe pathological compulsive hoarding behavior. Second, it identified that the consumers’compulsive hoarding behavior could cause purchase behaviors that were different depending on the type of product by searching the purchase intention with divided types of products (hedonic and utilitarian).