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Sihong Sui,Yu Cheng 아시아스포츠융합과학회 2024 Asia Pacific Journal of Applied Sport Sciences Vol.5 No.1
PURPOSE The purpose of this study is to investigate the relationship of the fitness club's servicescape, brand image, and customer loyalty, and to further verify the mediating role of brand image. METHOD This study used cluster random sampling to conduct a survey of 300 fitness club members in Guangxi Province, China. RESULT The findings indicate that while servicescape positively influences brand image, it does not directly influence customer loyalty. Instead, brand image significantly mediates the relationship between servicescape and customer loyalty. CONCLUSION These insights reveal the intricate dynamics between servicescape, brand image, and customer loyalty in the fitness sector. Understanding these relationships can enhance customer retention and foster loyalty, thereby contributing to the growth of the fitness industry and enriching the literature on fitness service marketing.
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Investigating Research Trend of Chinese Wushu: Application of Social Netword Analysis
( Yongdi Wang ),( Kyung Kim ),( Sihong Sui ),( Haixia Yue ) 한국융합과학회 2022 한국융합과학회 국제학술대회자료집 Vol.2022 No.0
Since the founding of the People's Republic of China more than 70 years ago, Wushu, as an organic component of Chinese sports, culture, education and health undertakings, has continuously improved its scientific, in-depth and systematic level of research. It can be divided into the following stages: from the founding of the People's Republic of China to the early stage of the reform and opening up, the learning, training and competition of Wushu produced research results, and scientific research awareness was generally formed; From the reform and opening up to the mid-1990s, the research on Wushu teaching and training continued to deepen, and the research on history, culture and education rose; From the end of the 1990s to the Beijing Olympic Games, the research on the basic theory of Wushu was fruitful, and the dissemination and development became the focus theme; From the Beijing Olympic Games to the new era, Wushu research is more integrated into the national strategy, and the academic system structure is gradually improved (Guo et al., 2021). Key words Network analysis method is a very useful method to study the knowledge structure and research trends of specific topics (Kim et al., 2020; Zhang & Kim, 2021).First, the co word analysis was conducted to identify trends in leisure studies Second, a centrality analysis was performed to identify keywords with influence within quantified abstract data, a cohesive group analysis to identify detailed research areas within the network (Kim, 2018). This research aims to explore the research trend of Chinese Wushu through keyword network analysis. The purpose of this study is to identify research trends by analyzing the frequency of simultaneous occurrence of keywords and identifying keyword networks. To this end, it has established the following two research questions. First of all, as time goes by, what changes have taken place in the research trend of Chinese Wushu? Second, what is the relationship between keywords in Wushu research? Method In order to study the knowledge structure and development trend of Chinese Wushu, we collected 10 core journals from 19 core academic journals on CNKI. Through the analysis and collation of the data, this study divides the data into four periods: the 1990s, the 2000s, the 2010s and the 2020. Through CNKI retrieval of key words related to Wushu, 2891 core journals were finally selected to form bibliographic information for network analysis. Bibliographic information includes author, paper title, journal name, abstract, key words, publication year, etc. Through the analysis and collation of data, this study selected 10 Chinese core journals, a total of 2225 core journals. Findings and Discussions Among them, Chinese Wushu were most published in sports culture guides, reaching 442 articles (19.87%); There are 341 journals of Wuhan Institute of Physical Education (15.33%), 270 journals of Beijing Institute of Physical Education (12.12%), 228 journals of Chengdu Institute of Physical Education (10.25%), etc. The history of martial arts and the training of martial arts athletes show the phenomenon of chain fracture. The culture, movement and education of martial arts have been developing since 1992. Since 2000, the research on martial arts has increased significantly, with the largest increase in the research on martial arts culture; Secondly, the research on martial arts from 2000s-2010s is booming, but the development of martial arts will decline after 2020s. In the next 10 years, there will be a trend of unstable development, which may lead to less and less research on martial arts, and thus become an unexpected topic. The historical stability of martial arts is good, the degree of concern is low, and there may be a slight upward trend; The development of martial arts culture and martial arts education shows a downward trend; The movement of martial arts is on the rise. The central analysis shows that the key words such as martial arts culture and martial arts education are the core content of martial arts research and have high influence.
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Yongdi Wang,김경식,Haixia Yue,Zhentao Liu,Sihong Sui,Wang Mingyi 아시아스포츠융합과학회 2023 Asia Pacific Journal of Applied Sport Sciences Vol.4 No.1
PURPOSE The purpose of the current study was to examine the research trend on China’s sport policy. We proposed three research questions: (a) have the research keywords for China’s sport policy changed over time; (b) which research keywords best represent the past 30 years of research on China’s sport policy; and (c) what are the primary topics of that research? METHOD We searched the core journals on CNKI to determine trends in 30 years of research on China’s sport policy and directions for future research. In order to achieve this goal, we conducted social network analysis using 437 articles published between 1993 and 2020. RESULT First, we found that China’s sport policy-related keywords did not change significantly. Second, the primary keywords over this 30-year period included the following: sport, policy, China, development, system, implementation, innovation, and industry. Third, sport policy scholars focused most often on the sport industry, followed by sport policy development, school sports, sport governance, and mass sports. CONCLUSION To develop sport policy research in China further, private academic organizations (e.g., China’s Society for Sport Policy) need to conduct sport policy studies.
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