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- 저자 : Putu Yudi Setiawan (검색결과 2 건)
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SETIAWAN Putu Yudi,ATMAJA Ni Putu Cempaka Dharmadewi,TIRTAYANI I Gusti Ayu 한국유통과학회 2024 유통과학연구 Vol.22 No.1
Purpose: Within the ever-changing realm of modern e-commerce, this study delves into the complex effects of factors like performance expectations, ease of use, social influence, favorable conditions, and enjoyment perception on users' intentions and usage patterns in online marketplace apps. The research centres on Tokopedia app users in Denpasar City, encompassing a wide and varied demographic. Methods: Utilizing a non-probability sampling method, 200 participants were selected for extensive data collection through surveys. Subsequent rigorous analysis of the gathered data was performed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) techniques. Results: This study aims to contribute substantially to theoretical and practical knowledge regarding marketplace app usage. Theoretical contributions involve enhancing the marketing domain, especially in digital marketing, by revealing the intricate factors influencing user conduct in online marketplaces. From a practical standpoint, this research provides valuable insights for entrepreneurs aspiring to join or improve their positions in the Tokopedia app market. Conclusion: Based on the study, we suggest optimising online shopping apps for a more appealing and user-friendly interface. Enhancing the enjoyment and simplicity of finding desired products can prompt heightened usage of online shopping services, thereby reinforcing distribution management strategies and overall market presence.
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Ida Bagus Putu Purbadharmaja,Putu Yudi Setiawan,M. Rudi Irwansyah,Bagus Shandy Narmaditya 충남대학교 아시아여론연구소 2023 Asian journal for public opinion research Vol.11 No.1
This study aims to investigate the relationship between human resource competency, economic potential, and productivity of village-based enterprises, as well as understand the role of governance in mediating this relationship. This study was conducted in several village-based enterprises in Bali, Indonesia and the data were collected using questionnaires. Furthermore, the collected data were analyzed quantitatively using partial least analysis to confirm the relationship between variables. The findings indicate that human resource competency has an impact on governance, but it failed to explain the productivity of village-based enterprises. In addition, economic potential can have an impact on the governance and productivity of village-based enterprises in Bali, Indonesia. This study also showed a robust link between governance and productivity. Lastly, based on the statistical analysis, it was found that governance can mediate the relationship between human resource competency, economic potential, and productivity of village-based enterprises
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