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- 저자 : Prachi Mehrotra (검색결과 1 건)
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Prachi Mehrotra 한국디자인학회 2015 한국디자인학회 학술발표대회 논문집 Vol.2015 No.10
This research provides a status check on the dominance of handcrafted textiles in the modern fashion and textile industry. “Is hand crafting the embellishment technique for the modern fashion and textile industry?” This research unlocks further opportunities for incorporating hand made textiles by international designers and brands highlighting factors making handcrafted fabric’s successful and influencing selection. The technology and craft worlds are increasingly colliding, with new generation of couturiers realizing that the way to the next generation’s hearts is going to be through their gadgets. The communication on the digital platform, in which brands are increasingly interacting with consumers, the New World has it all over the Old. In contrast to selecting a product from a lot, consumers want to have the option to order online, allowing more customization of the product. The research evidently shows that culturally and innovatively created hand crafted textiles are in demand in a niche market. The global consumer is slowly becoming aware of and appreciating the fact that natural fabrics are not only practical, but they’re fashionable too. People are seeking out simple, classic pieces of handcrafted apparel and lifestyle products with natural finishes and simpler decorative elements. Recently, in response to consumers’ interest in environmentally responsible products, handlooms and handicrafts are a definite alternative.
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