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      • RESEARCH ON FACTORS AFFECTING COMPETITIVENESS OF SMALL AND MEDIUM FOOD ENTERPRISES IN HANOI

        Nguyen Thi My Nguyet,Luu Thi Thuy Duong,Pham đac Thang 한국무역학회 2017 한국무역학회 국제학술대회 Vol.2017 No.11

        Competency theory confirms that competitiveness derives from capacity of resources maintenance and coordination and capacity allowing enterprises to gain their target and purpose. In this paper, in food enterprises, competitiveness is the exploitation and use of enterprise’s capacities to maintain and create competitive advantage to gain higher business performance than competitors and adapt to changes of business environment. This research shows 09 factors that affect to competitiveness of small and medium food enterprises. The research’s result and processed data shows that competitiveness of small and medium food enterprises in Hanoi is most affected by 03 factors: capacities of product quality management, marketing, production and technology. Other factors having less effect on competitiveness of enterprise include: capacities of human resource and finance. These results are the basis for suggesting some solutions to enhance competitiveness of these enterprises in Hanoi.

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