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        PAYTM: Disrupting the Indian Fintech Sector, One Customer at a Time

        Ananya Gupta,Madhav Chadha,Jahnvi Vig,Manpreet Malik,Madhu Totla Academy of Asian Business (AAB) 2021 Academy of Asian Business Review Vol.7 No.1

        “If you do not see yourself as a consumer of a product, do not create it” has been Vijay Shekhar Sharma’s ideology since the beginning of Paytm, a digital payments platform that brought about a practical innovation in the Indian Fintech Industry where e-payments were a farfetched dream. The case entails Paytm’s journey from a basic mobile recharge platform to establishing an ecosystem of its own thereby changing the face of mobile solutions forever. In the first section, the analysis is focused towards understanding the company’s internal as well as external environment. This has been done through market research, industry outlook, competitor analysis and an in-depth company background study substantiated by a business canvas. Furthermore, the report recognises turning points and incorporates occurrences of events that led to the transition of Paytm from an idea to a unicorn start-up which is now valued at $16 Billion. The report also includes success factors that have been mentioned in detail in order to identify rewarding decisions. In the last section future challenges specific to the company have been put forward supplemented with recommendations that can help Paytm overcome the challenges so identified, combined with the road ahead, as discussed with the senior management team of the brand. Paytm is a technological innovation that was successful in creating a balance between convenience and efficiency, ergo disrupting the conventional payments market in India. The main aim of this case is to analyse the importance Paytm holds in a common man’s life and its role in moving India towards a cashless economy by familiarising people with the concept of digital payments. By the time you finish reading this case, approximately 8200 odd users would have registered themselves with Paytm services.

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