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      저자 : Lee Mui Fong Heather (검색결과 1 건)
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        Toyota: The Innovator from The Future

        Fung Ho Yin,Ho Tsun Ki Vincent,Cheung Wing Yin Christy,Lee Mui Fong Heather Academy of Asian Business (AAB) 2021 Academy of Asian Business Review Vol.7 No.1

        Toyota is a good example of a successful Asian brand which has remained one of the leading automotive brands worldwide. Shadowed by its glory, Toyota’s suffering from failure and surmounting obstacles have been mostly neglected. The upturning of Toyota is an exemplary model to be referenced on how Asian brands glide in triumph and hurdle barriers in their paths. Despite experiencing geopolitical and financial crises, Toyota’s quick resilience, learning from their mistakes, and utilizing future opportunities and innovation have allowed them to remain one of the leaders among the automotive industry. This article contributes insights into Toyota’s resilience after various crises from a holistic perspective. Also, it sheds light how Toyota differentiates itself from other competitors and hence possibly inspires Asian companies to understand and appreciate Toyota’s accomplishments from a new angle. Toyota is a good example of a successful Asian brand which has remained one of the leading automotive brands worldwide. Shadowed by its glory, Toyota’s suffering from failure and surmounting obstacles have been mostly neglected. The upturning of Toyota is an exemplary model to be referenced on how Asian brands glide in triumph and hurdle barriers in their paths. Despite experiencing geopolitical and financial crises, Toyota’s quick resilience, learning from their mistakes, and utilizing future opportunities and innovation have allowed them to remain one of the leaders among the automotive industry. This article contributes insights into Toyota’s resilience after various crises from a holistic perspective. Also, it sheds light how Toyota differentiates itself from other competitors and hence possibly inspires Asian companies to understand and appreciate Toyota’s accomplishments from a new angle.

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