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Amy Chan Hyung Kim,Janelle E. Wells,Yu Kyoum Kim,Pakianathan Chelladurai 한국체육학회 2012 International journal of human movement science Vol.6 No.2
Over the last three decades, hosting mega-sport events have been popular due to political, cultural, and economic benefits. When it comes to maximizing the potential benefits of events, it is critical to manage and satisfy the stakeholders who affect the event or are affected by the event. For this, many management literatures have developed organizational strategies to identify and satisfy influential groups for the pursuit of organizational goals by focusing on dyadic relationships between focal organizations and stakeholder groups. Yet, embracing the fact that these studies tend to ignore the autonomous relationships among stakeholders, this study introduces the model of multi-stakeholder network in mega-sport events settings to highlight the importance of stakeholders’ interactions. The purpose of this study is: 1) to develop a conceptual framework for the model of multi-stakeholder network employing an issue-focused stakeholder management approach and social network analysis in mega-sport events settings, and 2) to simulate a model by creating a random stakeholder network from the issue categories and external stakeholder groups identified by Parent (2008) to provide empirical implications. The theoretical, methodological, and practical implications of the model, and future directions are discussed.
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