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      • Robust Self-presentation: When and How Do People Present Themselves on Social Networking Sites (SNSs)?

        Marie Kim(김여은),Leena Yoon(윤이나),Hyeongseo Nam(남형서),Juil Lee(이주일),Sang-Joon Kim(김상준) 한국경영학회 2019 한국경영학회 통합학술발표논문집 Vol.2019 No.8

        User of social networking sites (SNSs) often encounter boundary complexity, as users interact with multitude of people of different social groups with diverse interests and perspectives in one common space. User actions (e.g. postings, dialogs, pictures, other online materials) on SNSs are, by nature, shared with a broad audience, even contacts who have incompatible views with the focal user. To act effectively, credibly, and reliably interact with their contacts, users craft their own ways in presenting themselves on SNSs. To explore the behavioral responses to boundary complexity on SNSs, we incorporate the theory on self-presentation and robust action and argue that individuals were able to better achieve a desired presentation of the self through structural reformation of the platform or rhetorical formulation through the platform. We conduct 30 in-depth interviews from those who have used a specific platform (i.e. Instagram). With the interviews, we first specify the bases of boundary complexities into Audience, Interest, and Attention and given this, we classify two processes of boundary management: authentic self-presentation and robust self-presentation. While users of SNSs respond to boundary complexities in various ways to make their self-presentation effective, the methods are based on the ongoing interactions with the platform. SNSs provide particular functions to the users to reconcile issues of boundary complexity. This suggests that the authentic self-presentation is performatively devised through interacting with their platform as well as their contacts.

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