DETERMINANTS OF BRAIN DRAIN IN CHINESE FAMILY BUSINESS: A FUZZY-SET QUALITATIVE COMPARATIVE ANALYSIS

Huifen (Helen) Cai,Graça Miranda Silva 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

The paper investigates the Brain Drain in Chinese family business based on a sample of 319 family businesses in China. Using a fuzzy set qualitative comparative analysis (fsQCA) to uncover different combinations of conditions (pay and welfare, work environment, management style of the leaders, and career planning) that are sufficient to achieve high and low brain drain. The results show that pay and welfare is a necessary but not a sufficient condition by itself to achieve high brain drain. The findings show that three causal recipes are equifinal in achieving high brain drain. The first causal recipe combines high work environment with low level of career planning and with high pay and welfare. The second combines low work environment with high level of career planning and with high pay and welfare. Finally, the third combines high work environment with high level of management style of the leaders and with high pay and welfare. The study also found two causal configurations that are equifinal to achieve low brain drain. Moreover, these combinations are not a mirror of the combinations founded for high brain drain. This study offers several implications to both researchers and business practitioners: It is acquired that in order to prevent brain drain, the pay and welfare of employees should be raised while the management philosophy should pay attention to humans in the first place. Secondly, the leaders need to improve their own quality so as to strengthen the management of family businesses. Finally, a refined human resource system needs to be established. After brain drain, enterprises should perfect their contract constraining mechanism and, bring in suitable talents promptly so that the loss is minimised.

DETERMINATES OF SUBSIDIARY PRODUCT INNOVATION: FIRM CAPABILITIES AND HOST INSTITUTIONS IN CHINA

Huifen (Helen) Cai 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

This paper examines the determinates of subsidiary product innovation in the Chinese market based on a sample 680 EU subsidiaries over the period of 1998-2009. To date, the literature on EU subsidiaries has failed to consider product innovation in the marketing strategy interplay in approaching new markets overseas. Building on Resource Based view linked with Chinese institutional factors, it empirically examines the inferential product innovation strategy in an EU-China context. By applying the econometric analyses techniques to investigate innovation determinants and to test the presence of agglomeration effect of past innovation activities. The results show EU MNC subsidiaries’ innovation is influenced by both host country institutions and firm capabilities, rendering support to the theory. The analysis indicates EU subsidiaries’ innovation is positively related to firm advertisement, labour training and host market size. R&D expenditure has a negative bearing on innovation. However, openness has a negative and significant effect on product innovation in China. The findings have important implications for theory, practitioners and policy-making. This study contributes to the literature on the evolution of MNCs by exploring determinants of developed foreign subsidiaries’ innovation activities in emerging markets.

CONFIGURING PRINCIPAL OPPORTUNISM IN INTERNATIONAL JOINT VENTURE (IJV) PARENTS-IJV RELATIONSHIP: A COMBINATION OF SYMMETRICAL AND ASYMMETRICAL ANALYSIS TO ADVANCE AGENCY THEORY AND RESOURCE DEPENDENCE THEORY TRACK: PRODUCT INNOVATION AND DIFFUSION IN EMERGING MARKETS

Lu-Yun (Vivian) Cheng,Huifen (Helen) Cai,Zhongqi Jin 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

The paper addresses the phenomenon of the opportunism that arises from a parent (principal) toward an IJV (agent) and its antecedents. This study integrates Agency Theory and Resource Dependence Theory (RDT) to discover its determinants from the perspectives of principal opportunism. Using Structural Equation Modelling (SEM) techniques and fuzzy-set qualitative comparative analysis (fsQCA) based on a sample of 185 Chinese-foreign IJVs in China, which are useful to reals the overall story of the principal opportunism. This study finds an IJV depends on parents’ support in both knowledge- and property-based resources has more chances to subject to principal opportunism. The result also indicates that psychic distance has a negative impact on principal opportunism. fsQCA, however, provides further solutions that the specific combinations of these predictors or their negation predicts principle opportunism.

THE EFFECT OF CORRUPTION ON CHINESE FIRMS: A COMBINATION OF ECONOMETRIC ANALYSIS AND FUZZY-SET QUALITATIVE COMPARATIVE ANALYSIS

Qunyong Wang,Na Wu,Helen (Huifen) Cai 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

This study addresses the influence of corruption on firm innovation in Chinese market. Using both the logit model and a fuzzy-set analytical approaches based on a new official sample of 2700 privately-owned and 148 state-owned firms over the period of 2011 to 2013, the study add further evidence to growing methodological consideration regarding complexity theory. The results show a significant negative effect of corruption on firm innovation, additional, firm sale and education and market have a positive bearing on innovation activity. However, the government ownership firms have a negative and significant effect on innovation. The findings have important implication for theory, practitioners and policy-making and shed light on a new perspective to focus on the long run effect of corruption.

THE INFLUENCE OF CUSTOMERS RESISTANCE INNOVATION TOWARDS CUSTOMERS ATTRITION BASED ON FSQCA: A CASE STUDY OF SMARTPHONE APP

Minyi Chen,Yang Sun,Helen (Huifen) Cai,Cheng Hua,Jiaolong Zhang 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

Introduction The study chooses smartphone applications which have update experience as the study case to analysis if it will cause customer attrition. Application updates aims to make up the bugs which may cause bad effects on using, while in fact, most changes will be resisted by customers. We adapt three elements to collect data about the attitude of customers toward applications update, the conclusion illustrates, customers will resist changes in some conditions and cause customers attrition. Therefore, application developers should focus on the personal emotional reaction and cognitive evolution as well as predict what may influence the customers normal use after the applications update to make correct update decisions. In order to define the relationship between variable and result., we take smartphone application which had experienced update as examples and choose fsQCA as the methodology to analysis. Literature Review Resistance to change is a psychological process, Brehm(1966)claims customers resist to change origins from their believe that they have rights to control free, when this rights be challenged, this resistance behavior will happen due to they want to protect their own rights. Some scholars distinguished the concept of resistance to change: when receptors in the low involvement or limited cognize, their resistance behaviors is likely to be considered as the passive resistance; otherwise, the behaviors would be recognized as active resistance (Nabih,1997). Bagozz and Lee(1999) think that functional barrier is an important factors which influence the degree of innovation receptance, when customers think products after update cannot meet their function needs will cause resistance to change. Resistance always occur passively, bemuse of the disturb of the former habits of using (Ram &Sheth 1989), and former studies also indicate that prejudice towards changes is one of significant factors. Because changes are uncertainty, Fiske and Taylor(1991)claims that uncertainty can make people hate changes and Whitson and Galinsky(2008)consider aversion will be the strong driver of resistance to change to reduce uncertainty and risk. In terms of a company, the cost of maintaining a old customer is much lower than these of develop a new user, Actually, customer attrition is response of entrepreneur revenue and the vital section in development of companies. The famous american honesty management scholar Frederic Reichheld’s research indicates that when the extension of the commercial relationship of entrepreneur and customers, companies can acquire fatter profit through the relationship. Conclusions This study chooses fsQCA as methodology to define the relationship between resistance to change and customer attrition instead of using structural equation modeling. Sometimes, even customers have right cognitive evolution towards changes, when they find their efficiency be influenced by it, they also resist to change; while adverse emotional reaction also has an adverse effect on customer retention though they build positive cognitive evolution about changes. there is a remain circumstance of lossing of customers that when customers hate changes and they find their efficiency be influenced by update, the honesty of this product will also decrease. This three condition all contribute to customers attrition which should be paid more attention by companies.