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이영숙(Yeong Sug Yi),김용숙(Yong Sook Kim),Guo Lian Liu(劉國聯) 한국노년학회 2001 한국노년학 Vol.21 No.2
본 연구는 노령화사회를 맞이하여 한국노인과 중국노인의 라이프스타일을 조사하여 노인의 전반적인 생활양식 및 양국 노인생활의 차이를 밝히는 것을 목적으로 하였다. 한국의 전북지방과 중국의 랴오닝성 (遼寧省)에 거주하는 노인 950명을 대상으로 질문지를 통해 조사한 결과는 다음과 같다. 첫째, 노인의 라이프스타일은 보수안정형, 침체무기력형, 현실긍정형, 현대진보형 등 네 유형으로 분류되었다. 보수안정형은 가장 많은 노인이 취하는 라이프스타일인 반면 현대진보형 노인은 가장 적었다. 둘째, 한국노인은 침체무기력형이 가장 많았고 그 다음으로 현대진보형, 보수안정형 순 이었으며, 중국노인은 보수안정형이 가장 많았으며 현실긍정형, 침체무기력형 순으로 나타났다. 셋째, 한국과 중국 양국 노인의 라이프스타일에 영향을 주는 공통적 변인은 학력, 생활정도, 직업유무, 배우자의 유무이며, 성은 공통적으로 영향을 주지 않는 변인으로 나타났다. 이렇게 볼 때 노인의 전반적인 라이프스타일을 밝히고 한국노인과 중국노인의 생활이 각각의 문화 안에서 어떻게 다른가를 검토하여 노인을 보다 심도 있게 이해할 수 있는 자료를 제공한 본 연구 결과는 노인의 삶의 질 향상을 위한 제반 노인 연구와 노인을 위한 정책 수립에 활용할 수 있을 것으로 사료된다. The purpose of this study was to compare the lifestyles of the Korean elderly and the Chinese elderly to prepare the touchstone material for better understanding of the aging society. The data was collected by use of the self-administered questionnaires from 490 Korean elderly in Chonbuk Province and 460 Chinese elderly in Liaoling Province from Dec. 5 to 20, 1999. Means, frequencies, and percentages were calculated. Factor analysis, cluster analysis, one-way ANOVA, and χ 2-test were used data analysis. And Scheffe′-test was followed. The factors of the lifestyle of the elderly were tradition, ostentation, preparation, participation in real life, and passiveness, and the total variances was 54.0%. The elderly were divided into 4 groups of the conservative stable, the realistic affirmative, the stagnated spiritless, and the modern progressive. The conservative stable was high in tradition and passiveness, and low in ostentation and participation in real life, and the group size was the largest. The realistic affirmative was high in ostentation and participation in real life, and medium in tradition. The modern progressive was high in preparation and low in tradition and passiveness, and the group size was the smallest. The stagnated spiritless was low in all factors of lifestyle, and the group size was the second largest. In the Korean elderly, the rank orders of group size were the stagnated spiritless group, the modern progressive, the conservative stable, and the realistic affirmative. In the Chinese elderly, the rank orders of group size were the conservative stable, the realistic affirmative, the stagnated spiritless, and the modern progressive. The Chinese elderly were more conservative than the Korean elderly. That is the side-effect of the westernization of Korean society to the Korean elderly. Education, economic level, job status, and living status with spouse were commonly effective variables on the lifestyle of the Korean elderly and the Cheinese elderly. Also, age, size of residing place, healthy status, and living status with children were effective variables on the Korean elderly only.
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중국 여대생들의 의복관여 수준에 따른 소비자 특성 및 의복구매행동에 관한 연구
이옥희,김용숙,류국련 한국의류학회 2002 한국의류학회지 Vol.26 No.2
The purpose of this study was to identity the relationship of clothing involvement, consumer characteristics, and clothing buying behavior of college female students in China. A questionnaire was developed to measure clothing involvement, materialism, conspicuous consumption, reference group influence, clothing purchasing motives, fashion information sources. The questionnaire was administered to 390 college female students in Dandong of China. The data were analyzed using percentage, frequency, factor analysis, and t-test. The results of the study were as follows: 1. Subjects were divided into low clothing involved and high clothing involved groups according to the level of clothing involvement 2. Three dimensions of materialism were derived by factor analysis such as Happiness-pursuing, Life-centered, and Sucess-symbolic. And three dimensions of conspicuous consumption and reference group influence were derived by factor analysis such as luxury oriented, Status symbolic, Brand-name oriented, and Comparative, Informational, Normative exactly. Clothing purchasing motives and fashion information sources were factor analysed as Social and Individual motive, and Printed & Electric-wave media, Marketer managed, Personal exactly. 3. There were significant differences between high involved and low involved consumers in consumer characteristics and clothing purchasing behavior. The high involved consumers showed more importance than low involved consumers about materialism especially in Happiness-pursuing, about conspicuous consumption in status symbolic, and about influence of reference group in comparative. The high involved consumers put more importance than low involved consumers individual motive as clothing purchasing motive, and marketer managed in clothing fashion information. The high involved consumers showed more importance than low involved consumers about evaluating attributes of product, and about store patronage criterion.
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