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The Dynamics of the K-Pop Boom in Russia
Evgenii Smagin,Ik Ki Kim,Wonho Jang 지역사회학회 2015 지역사회학 Vol.16 No.2
This research reviews the current situation of the Korean wave in Russia and tries to explain the dynamics of the development of K-pop in Russia. To do so, in-depth interviews of six young Russians who have experienced the Korean Wave were conducted. The contents of the in-depth interviews include familiarity with Korean culture, definition of the Korean Wave, the influences of the Korean Wave on Russian society, and the appeal of K-Pop. In addition, the development of K-Pop in Russia is reviewed focusing on the change of participants in K-Pop fan clubs. A very rapid increasing number of the fan clubs and internet communities for Korean K-pop groups was observed. The number of participants in most fan clubs reviewed increased four times in the previous three years. K-Pop web sites and magazines also increased rapidly in terms of members and contents, playing an important role in the development of K-Pop. The paper suggests explanations for the recent boom of K-pop in terms of background factors and the attractions of K-pop itself. Excellent performances and hybridity are raised as key factors regarding attraction to K-Pop. Concerning background factors, YouTube with the recent developments in internet access and smart phone usage play a crucial role in the spread of K-pop in Russia.