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RISS 인기검색어
- 검색키워드
- 저자 : Christiane Klarmann (검색결과 4 건)
- 무료
- 기관 내 무료
- 유료
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INTERNATIONAL COMPARISON OF CONSUMER ATTITUDES TOWARD LUXURY
Nadine Hennigs,Klaus-Peter Wiedmann,Christiane Klarmann,Stefan Behrens 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.4
The ongoing growth in US and European markets along with the increasing demand for luxury goods in emerging economies leads to a substantial growth in the global appetite for luxury. A necessary precondition to improve marketing strategies for luxury brands is a better understanding of the different reasons why consumers across nations buy luxury products: Do similar luxury attitudes exist across countries, or are there significant differences in luxury attitudes internationally? Drawing from prior findings in cross-national studies and based on a three-dimensional framework of consumer attitudes toward luxury, the present study analyzes this research question by using a cross-national data set. Based on the empirical study, referring to the main research question and initial hypotheses, the assessment of the measurement models and the structural relations give evidence for the existence of similar luxury attitudes across countries that can be distinguished along the three dimensions of knowledge-related, affect-related and behavior-related luxury themes. Nevertheless, there are cross-national differences in the evaluation of statements that are associated with these luxury themes and in the structural relationship between these components.
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CUSTOMER VALUE PERCEPTION:CROSS-NATIONAL PREFERENCES FOR ORGANIC FOOD
Barbara Seegebarth,Klaus-Peter Wiedmann,Stefan Behrens,Christiane Klarmann,Lisa Luebbehusen Scribner 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.4
During the last decades more and more consumers worldwide, started integrating environmental considerations into daily purchases what leads the so-called ‘green consumer’ to ask for healthier, safer, and better quality food. Nonetheless, a deeper understanding of value dimensions consumers across nations perceive in the context of organic food products is still required to develop successful management strategies which might transfer positive consumer perceptions to satisfaction and resulting buying behavior. Against this backdrop, the present study focuses on a) the antecedents leading to the consumption of organic food products and b) the identification of differences regarding the relative importance of the value-based drivers across US and German consumers
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INTERNATIONAL COMPARISON OF CONSUMER ATTITUDES TOWARD LUXURY
Nadine Hennigs,Klaus-Peter Wiedmann,Christiane Klarmann,Stefan Behrens 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
The ongoing growth in US and European markets along with the increasing demand for luxury goods in emerging economies leads to a substantial growth in the global appetite for luxury. A necessary precondition to improve marketing strategies for luxury brands is a better understanding of the different reasons why consumers across nations buy luxury products: Do similar luxury attitudes exist across countries, or are there significant differences in luxury attitudes internationally? Drawing from prior findings in cross-national studies and based on a three-dimensional framework of consumer attitudes toward luxury, the present study analyzes this research question by using a cross-national data set. Based on the empirical study, referring to the main research question and initial hypotheses, the assessment of the measurement models and the structural relations give evidence for the existence of similar luxury attitudes across countries that can be distinguished along the three dimensions of knowledge-related, affect-related and behavior-related luxury themes. Nevertheless, there are cross-national differences in the evaluation of statements that are associated with these luxury themes and in the structural relationship between these components.
-
CUSTOMER VALUE PERCEPTION:CROSS-NATIONAL PREFERENCES FOR ORGANIC FOOD
Barbara Seegebarth,Klaus-Peter Wiedmann,Stefan Behrens,Christiane Klarmann,Lisa Luebbehusen Scribner 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
During the last decades more and more consumers worldwide, started integrating environmental considerations into daily purchases what leads the so-called ‘green consumer’ to ask for healthier, safer, and better quality food. Nonetheless, a deeper understanding of value dimensions consumers across nations perceive in the context of organic food products is still required to develop successful management strategies which might transfer positive consumer perceptions to satisfaction and resulting buying behavior. Against this backdrop, the present study focuses on a) the antecedents leading to the consumption of organic food products and b) the identification of differences regarding the relative importance of the value-based drivers across US and German consumers
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