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생활무용프로그램에 따른 커뮤니케이션 유형이 지도자 서비스평가에 미치는 영향
김경수(Kim Gyeong-Soo),허은숙(Heoh Eun-Suk),김장환(Kim Jang-Hwan),최명수(Choi Myung-Soo),엄대영(Eum Dae-Young) 한국체육과학회 2009 한국체육과학회지 Vol.18 No.4
The present study purposed to analyze how communication type and non?verbal communication factors affect life dance learners’ instructor evaluation, to identify factors enhancing the efficiency of communication in service encounter, to determine life dance learners’ needs according to program, and to establish long?term customer service strategies. Summing up the results of this study, among life dance program participants, those learning belly dance programs involving instructors’ gorgeous costumes and aesthetic elements were found to evaluate instructors’ services based on non?verbal communication factors more than others. Therefore, non?verbal communication factors need to be educated more intensively in the training of belly dance instructors. Among life dance instructors’ teaching skills, verbal communication and non?verbal communication were found to be absolutely influential factors on the customers’ behavior of continuous purchase. Therefore, the customers’ satisfaction is expected to be enhanced by developing efficient communication methods for life dance instructors’ services and applying them to the fields of life dance.