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      저자 : 최미애(Chol, Mee-Ye) (검색결과 1 건)
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      • 초등교사들의 수상스포츠 참여동기와 서비스만족이 재구매의도에 미치는 영향

        서재복(Seo, Jae-Bog),최미애(Chol, Mee-Ye) 한국체육교육학회 2010 한국체육교육학회 학술발표대회 Vol.2010 No.2

        The purpose of this study is to clarify the primary school teachers" motive to participate in the water sports and the influence that service satisfaction has on the intention of repurchase. To achieve this objective, the primary school teachers using water ski course located in Kyunggi-do and Gangwon-do were set as population and 3 water ski courses having many users were selected by purposeful sampling. Then, 150 persons composed of 50 users of each establishment were given question papers in July and August, 2007. The data of 135 persons were used, excluding the missing question papers of 15 persons. To analyze the data, reliability analysis, frequency analysis, independent t-test and one-way ANONA were performed and scheffe" was used for post-hoc. Multiple regression analysis was performed to analyze the influence that motive the itention of repurchase. Analyzing data through this study procedure, the following result was obtained. First, the motive of participation as per demographic and statistical property is higher in male than in female and service satisfaction is higher in female than male. Second, among the motives of participation, pursuit of health and self-development affect material service, pursuit of health, self-development and pursuit of family affect human service and self-development statically affects system service. Third, the pursuit of health and self-development among the factors of motive of participation statically affect the intention of repurchase. Fourth, the satisfaction in material service, human service and system service among service satisfaction statically affect the intention of repurchase very seriously.

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