http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
조사논문 : 닭고기 소비자의 구매형태별 요인분석과 시장세분화에 관한 연구 -수도권 거주 주부를 대상으로-
최현호 ( Hyun Ho Choi ),신정섭 ( Jung Sub Sin ),천동원 ( Dong Weon Choen ),서동균 ( Dong Kyun Seo ) 한국축산경영학회 2015 농업경영정책연구 Vol.42 No.2
This study researched housewives who arc responsible for their farnilv``l; dairy meals and for devebping their family member``s eating habits. It subdivided the subjects into market types according to Broiler chickenpurchasing and consumptinn lifestyles, and analyzed demographic characteristics, consumer behavior, and cnnsurner needs. The study, which involved 500 housewives who live in capital area, divided the subjects into 4 groups according to 5 main lifestyle fc~ctors The groups were LOUAS ism, Gourmandism, Conrnmom-ism, and Unconcern-ism according to the individvaI main factor characteristics. LOHAS-ism (30.4%) is the largest group and attaches p a t irnpnrtance to health and quality and appears higher information related to consumption intention, qualiv judgment standards, and necds to consumers. Gnurmandisrn (23.8%) is the second largcst group that shows characteristics of enjoying taste and trying new foodq. Conmmom-ism (23.6%) enjoys delivery foods and eating-out, and considers quality. Unconcern-ism is the group that enjoys defiverv foocIs b a d on convenience. Unconcern-ism shows significant diffcr~ncm from the other groups regarding consumer intention, consumer obstacle factors, and consumer needs (P<0.001), Ccmsidering tlie diverse characteristics of each pnups, setting the studv direction, marketing the business and brand, and product planning are needed.
닭고기 실중량표시거래제 도입을 위한 소비자 반응 조사 분석
손지용(Ji yong Son),신정섭(Jeong seop Shin),서동균(Dong kyun Seo),박진기(Jin ki Park),신용광(Yong Kwang Shin),천동원(Dong weon Choen) 한국농식품정책학회 2017 농업경영정책연구 Vol.44 No.4
This study researched the perceptions of 800 consumers on the actual weight-based price system of chicken and the current pricing system based on the weight of chiken packaging. As a research result, 70.3% of consumers did not know the price discrimination of the current pricing system. After recognizing price discrimination, 57.8% of onsumers said they would try to earn heavier chicken weight. Consumers who expect not only to disadvantageous chicken price discrimination but also to favorable chicken price discrimination rated the fairness of the actual weight-based price system more fair than consumers who said no price discrimination. The higher the fairness of the actual weight-based price system, the higher the willingness to buy chickens on the actual weight-based price system. Reflecting the consumer s will, the government should mediate the interests of broiler chains and retailers and help them introduce a reasonable chicken trading system.
농식품 소비자 패널조사 자료를 이용한 소고기・돼지고기 수요체계 분석
신정섭(Jeong Seop Shin),김창환(Chang Hwan Kim),천동원(Dong Weon Choen) 한국농식품정책학회 2019 농업경영정책연구 Vol.46 No.3
This study was conducted to identify consumer s beef and pork demand system using consumer panel data of RDA. According to LA/AIDS analysis of beef and pork by region of origin, all parts of meat was significant in expenditure weight and elasticity. In addition, all of the items analyzed as having significant price elasticity were negative and classified according to the law of general demand. Alternative relationships were found in domestic beef tenderloin, strip loin and brisket, domestic beef shoulder and domestic pork hind foot, imported and other beef tenderloin, strip loin and imported and other pork ribs, domestic beef topround and imported and other pork forefoot. The purpose of this study is to provide information necessary for more rational production and consumption activities by grasping the substitution relationship between meat parts by estimating the demand system of each region of beef and pork origin. In addition, the
최현호(Hyun ho Choi),신정섭(Jeong seop Shin),이상덕(Sang duck Lee),박진기(Jin ki Park),천동원(Dong weon Choen) 한국농식품정책학회 2017 농업경영정책연구 Vol.44 No.2
This study researched the farming succession conditions and intentions of 607 livestock managers. As a research result, the livestock managers’ average age was 59 years and the estimated period of time for continued livestock raising beyond the present time was 10.7 years. The percentage of managers with a farming successor was 41.2%. The percentage of responses claiming that ‘Management will stop with my generation’ was 10.7% of the farms that do not have a farming successor (58.8%). The percentage of responses claiming that they will ‘Lease or transfer to others’ was 18.0% and those claiming ‘No existing plan’ was 30.1%. In regards to identifying prior measures that are necessary for achieving better succession, 25.2% of the respondents answered ‘Successor’s train or support Technical education)’. The problems (rated with a 5 point scale) identified during succession processing were ‘Livestock Regulation’ (3.89 points) and ‘Funding’ (3.59 points). The significance of this study was the gathering of basic information on establishing measures to support livestock farming succession. Human training and technical education are needed to maintain continuous succession of family farming.