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중국 개별관광객의 관광지 속성에 대한 중요도-만족도 분석
진문도 ( Chen Wen-tao ),주은지 ( Ju Eun-ji ),윤해진 ( Yoon Hae-jin ) (사)한국마이스관광학회(구 한국컨벤션학회) 2019 MICE관광연구 Vol.19 No.3
The purposes of this study were not only to find what the important destination attributes are when Chinese free-independent travelers visit to Korea but also to investigate how much they are satisfied with those destination attributes. For the empirical study, data was collected using both online and offline surveys targeting to the Chinese free-independent travelers who traveled Busan, Korea. The results of this study were following. Firstly, safety of tour destination was the most important attribute of destination for the travelers. Secondly, there were significant differences between importance and satisfaction of destination attributes for Busan. Thirdly, it was essential to manage a total of tour costs and the level of price in tour destination because the satisfaction of these attributes was much lower than the importance. Based on the above results, this study suggested implications for relevant stakeholders in Busan tourism industry so that they attract more Chinese free-independent travelers to visit Busan, Korea.
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