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이희찬(Hee-Chan Lee),김형곤(Hyoung-gon Kim),김성조(Seong-Jo Kim),유창근(Chang-Geun You),한은진(Eun-Jin Han) 한국농어촌관광학회 2008 농어촌관광연구 Vol.15 No.1
This study is to scrutinize the satisfaction of tourists who participated in rural tourism program provided by rural village, using qualitative approach. For this purpose, in-depth interview with 49 visitors who completed rural experience program was conducted, and their meaning and cognition on rural tourism were analyzed Rural tourists satisfy with and recognize on six aspects-educational demand for their children, reinforcement on bonds between family members, demand for play, consumptive demand for organic food, the authenticity of rurality, and escapable demand from reality.