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소비자 상품테스트지의 상품품질정보에 대한 국제간 비교분석
우윤재(Woo Yuh Jae),여윤경(Yuh Yoonkyung),차은영(Chah Eun-Young) 한국소비문화학회 2004 소비문화연구 Vol.7 No.2
본 연구는 상품테스트 정보가 어떠한 형식과 내용으로 소비자에게 제공되어야 효율적인가에 대하여 바람직한 모델을 제시하는데 연구의 목적이 있다. 이러한 연구목적을 위해서 한국, 미국, 영국, 호주의 대표적인 상품테스 트지를 선정하여 Manies 의 소비자정보의 바람직한 기준에 근거하여 상품의 품질정보를 비교하고 각국 상품테스 트지 품질정보의 특징과 장 · 단점을 분석하였다. 분석결과, 품질속성의 수는〈소비자시대〉가 가장 많았고 〈 Consumer Reports 〉지가 가장 적었으며, 제품수 및 모델수는 〈 Consumer Reports 〉지가 가장 많았고 〈소비자시대〉가 가장 적었다. 속성에 대한 종합평가는〈소비자 시대〉를 제외한 모든 상품테스트지에서 제공되는 것으로 나타났으며, 가중치는 〈Choice 〉지와 〈 Which 〉지에만 제 공되고 있었고 품질점수의 수치화는 〈 Choice 〉지에서만 표시되고 있었다. 정보의 이용가능성은 〈 Which 〉지가 가 장 우수한 것으로 나타났고 정보의 최신성은 〈소비자 시대〉가 가장 떨어지는 것으로 나타났다. 상품테스트내용 의 평가 결과, Maynes 가 주장하였던 소비자 정보원의 바람직한 속성에 가장 근접하고 있는 상품 테스트지는 〈 Choice 〉지와〈 Which 〉지로 나타났다. 결론적으로 소비자에게 보다 많은 효용을 제공하기 위해서 〈소비자시대〉 는 소비자 상품품질정보의 내용측면과 정보의 수치화, 적시성, 최신성 등에서 보완될 필요가 있다. This study was to examine the actual condition of product test institutions to look deep into the cause of lack of product test information in Korea, and to suggest a desirable model with effective form and content of product test information to be provided to consumers. As a method of this study, comparative study was performed with reference to the data of several consumer magazines and reports of organizations. For comparison of product test quality information, the subjects - Korea Consumer Protection Board of a government organization and Consumer Union of a private organization - were compared to examine whether any difference in quantity and management of product tests exists, and merit and demerit of product test management in Korea were analyzed. Consumer information magazines used in this study were 'Consumer Age' of Korea, 'Consumer Reports' of U.S., 'Which' of U.K., and 'Choice' of Australia. For quality comparison of product tests, items of the same kind were selected and they were assessed according to the assessment standard of consumer infonnation sources among the product comparison tests performed in 2000-2001 in Korea. U.S., Australia, and U.K. The 'Consumer Age' had the largest number of product characteristics while the 'Consumer Reports' had the smallest. In terms of the number of products and models, the 'Consumer Reports' provided the largest while the 'Consumer Age' provided the smallest. All three magazines except for the 'Consumer Age' provided the overall measure of quality information, information flexibility measured of each characteristic's weight was provided in the 'Choice' and the 'Which', cardinal information was provided only in the 'Choice'. The 'Which' provided the most portable information and the 'Consumer Age' provided the least timely information among those consumer information magazines. Based on results of this study, a desirable product test model is suggested in each aspect of management and contents. First, general quality assessment shall be performed so that consumers can easily understand the content of product test, and quality marks shall be expressed numerically so that any distinct difference in the same grade can be recognized. Second, any objection shall not be raised and there shall be any problem against the test result so that product test information obtain high reliability. For this, result of product test shall be notified to the manufacturer, and if any objection is raised, reinspection shall be performed. Third, weight of each product test institution by properties shall be indicated so that consumers can compare them with their weight. Weight shall be selected in consideration of the importance of performance. For specialization of information and differentiation from other information on the basis of such assessment and improvement measures, if the 'Consumer Age' of Korea Consumer Protection Board secures supplement and reliability of product test information by increasing articles of product test beyond the current feature of general information magazine, it will have a great effect on the market. In future studies, comparative analysis shall be performed for the test information of products made by our consumer organizations. As this study performed comparison among product test information of a single product, test for diverse products is needed for more comprehensive analysis.
KCI
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