http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 양웅식(Woong Seek Yang) (검색결과 1 건)
- 무료
- 기관 내 무료
- 유료
-
농촌지역 커피전문점 관리자의 온정적 리더십이 고객들의 신뢰와 만족 및 재방문 의도에 미치는 영향
구동우(Dong Woo Koo),양웅식(Woong Seek Yang),김은아(Eun Ah Kim),박창규(Chang Kyu Park) 한국농어촌관광학회 2023 농어촌관광연구 Vol.26 No.2
Among many recent leadership, compassionate leadership has been in the spotlight as a leadership that values Korean affection and human relationships. Therefore, the purpose of this study is to find out how the compassionate leadership of coffee shop managers in rural areas affects customer trust, satisfaction and revisit intention. To achieve the research objectives, five research hypotheses and research models derived through theoretical considerations were established. In addition, a survey was conducted on 185 customers using coffee shops located in the rural areas of Jeollanam-do, and the analysis was conducted with the collected data. The results of this study were as follows. First, it was found that the compassionate leadership of coffee shop managers had a positive (+) significant effect on customer trust. Second, it was confirmed that the compassionate leadership of coffee shop managers did not have a positive (+) significant effect on customer satisfaction. Third, customer trust was found to have a positive (+) significant effect on customer satisfaction. Fourth, it was also confirmed that customer trust did not have a significant positive (+) effect on revisit intention. Fifth, customer satisfaction was found to have a significant positive (+) effect on revisit intention. These studies would contribute to the continued revitalization of coffee shops in rural areas.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
