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중식당 메뉴선택의 영향을 미치는 요인에 관한 연구:테마파크를 중심으로
진양호,안치언 한국외식경영학회 2006 외식경영연구 Vol.9 No.2
The purpose of this study was, accordingly, to define the impact of menu characteristics on theme parks customer menu selection.The results of this research are summed up like followings;First, sanitation is the most important factor in theme parks chinese restaurant. Second, What kind of menu-collections behavior are more important to visitor’s are as follows: Sanitation > taste of food > quality of food > freshness > price. Third, sanitation and special menu affected menu selection in chinese restaurant, especially more Everland. Fourth, more frequency of visit have an influence on satisfaction of waiting time.Fifth, the youth perceived most important factors that taste and price.