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UN기념공원(UNMCK)의 이미지 형용사를 활용한 아이덴티티 컬러 구축 및 제안
왕해봉(Wang HaiFeng),안디따(Andita Wibyasti Sari Putri),양명인(Yang, MingYin),이정아(Lee, JungA),조정형(Cho, JoungHyung) 한국색채학회 2021 한국색채학회 논문집 Vol.35 No.1
This study focuses on designing a regional image through the integration of colours that immensely influences people"s emotions. The purpose of this research is to establish a unique city image that is related to people by enhancing its identity. The UN Memorial Cemetery Park is one of Busan"s representative historical sites. As the subject of this research, through applicable images. A survey was completed on colours that represent the brand identity of UN Memorial Park by extracting colours that represent adjectives suitable for the regional brand image. Following the IRI image scale method that was used to extract applicable colours representing the brand identity adjectives, another follow up analysis has been completed . As a result of the final survey analysis, the image adjectives best representing the UN Memorial Park were "comfortable" and "quiet". The identity colors were selected as "7.5B 8/2" and "5PB 6/1" based on KSCA color matching system. It is expected that this study will be able to establish a regional identity and further formulate a foundation to plan an integrated regional identity such as a metropolitan city.