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관계기간과 몰입의 역할에 관한 연구: 이동통신산업을 중심으로
방정혜 ( Joung Hae Bang ),설진영 ( Jin Young Seol ),김민선 ( Min Sun Kim ),이은형 ( Eun Hyung Lee ) 한국정보시스템학회 2012 情報시스템硏究 Vol.21 No.1
The purpose of this study is to investigate two components of commitment(affective commitment and calculative commitment) and relational equity on loyalty. In addition, The authors analyzed the moderating effect of length of relationship on the effects of commitments and relational equity on switching intention. Major findings can be summarized as follows. It was found that affective commitment made a negative impact on switching intentions and a positive impact on w-o-m. Calculative commitment had no effect on switching intention and w-o-m while it made a negative effect on w-o-m in handset side only. Relational equity appears to bolster a negative effect on switching intention and a positive effect on w-o-m. Also length of relationship seems to moderate the effect of relational equity on switching intention.