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박지은;안홍선;정세희 한양대학교 2012 韓國 生活 科學 硏究 Vol.32 No.1
This research set the big three research-questions in order to find out how sister-relations influence on clothing-consumer sentiment and behavior. The purpose of this study was to analyze the difference of clothing-consumer sentiment and behavior according to Sisters` order of birth; toanalyze sister-relations` influence on the sharing of clothes; to analyze the extent of sisters` sharing clothes and ownership. As a result, when they have older sisters, sister-dependence of decision making is high and attitude about sharing is positive. Also the actual number of sharing clothes is more than the case of having younger sisters. Moreover when intimacy of sisters is high and their body-shapes and styles are similar, they share clothes more. Also sharing extent of outers and accessaries is high according to the less gap between sisters` age. Sharing clothes of sisters is high in T-shirts, accessaries and outer wear and ownership is indefinite when they share clothes a lot. In short, it shows that sister relations and clothing-consumer sentiment and behavior are related.