4차 산업혁명 시대에서 홈 트레이닝 경험에 대한 이론적 패러다임 적용 : 기술수용모델(TAM)을 중심으로

노신혜,김문식 한국사회체육학회 2020 한국사회체육학회지 Vol.0 No.81

Purpose: The purpose of this study is to understand in depth about participants’home training experience and technology acceptance in the 4th Industrial Revolution era based on the technology acceptance model (TAM). Method: This research was conducted through grounded theory. Conclusions were drawn through open coding, axis coding, and selective coding of the grounded theoyr. In the open coding process, conceptua l words are derived, and categorized based on commonalities and differences. In axis coding, a paradigm model is created based on the categorization results. The core code was derived from the codes identified through selective coding and the story outline was constructed. A paradigm model was presented thorough grounded theory and the data was analyzed in depth based on the TAM. Results: As a result of coding through grounded theory, 124 conceptuawl ords, 23 sub-categories, and 12 upper-categories were derived in the first open coding stage. nI the second axis coding stage, a paradigm model was derived. The paradigm model consisted of causal conditions, contextual context, central phenomena, interventional conditions, action-interaction strategies, and outcomes. The key category was the eme-r gence of new technology expectations. In-depth analysis based on TAM showed that many of the techniques combined with home training can be explained by the perceived aese of use of TAM in that they have spen t a lot of time planning their own exercise routines and reducin gthe effort to study or search. In addition, th e study participants believed that the usefulness of the innovative technologies combined with home training would improve their performance and quality of life, and these results can be explained through the perceived usefulness of TAM. It was found that this perceived ease of use and perceived usefulness influenced the positive attitude and intention to use new technologies. Conclusion: Home training participants have positive attitude about theirh ome training experience and acceptance of innovative technologies. As a result, it has been hsown that they are actively utilizing innovative home training technologies. In addition, the convergence of home training and technology can be a corne-r stone for many people to enjoy sports equally and conveniently.

정보사회에서 온라인 문화콘텐츠 이용자의 자기계발동기가 스포츠용품 구매의도에 미치는 영향 : 인스타그램 이용자를 중심으로

노신혜,김문식 한국문화융합학회 2019 문화와 융합 Vol.41 No.6

본 연구는 합리적 행동이론에 근거하여 온라인 문화콘텐츠 네트워킹을 구현하는 인스타그램 이용자의 자기계발동기가 스포츠용품 구매의도에 영향을 미치는지 확인하는데 목적이 있다. 본 연구는 합리적 행동이론에 기반하여 연구를 진행하였다. 이 이론에 의하면 개인의 행동의도는 태도, 주관적 규범에 영향을 받고, 개인의 행동은 반드시 행동 의도를 통해서 일어남을 설명한다. 본고에서는 합리적 행동이론에서 설명하는 행동모형에 자기계발동기 요인을 추가하여 연구모형의 경로를 측정하였다. 연구의 목적을 달성하기 위해 인스타그램 이용자 342명을 대상으로 설문조사를 수행하였으며, 수집된 데이터는 SPSS 21.0과 AMOS 21.0을 이용하여 기술통계 분석, 신뢰성 분석, 확인적 요인분석을 수행하였다. 분석결과, 첫째, TRA변수 중 태도는 스포츠용품 구매의도에 정적인 영향을 미쳤다. 둘째, TRA 변수 중 주관적 규범은 스포츠용품 구매의도에 영향을 미치지 않았다. 셋째, 자기계발동기는 스포츠용품 구매의도에 정적인 영향을 미친 것으로 나타났다. 결과적으로, 인스타그램에 긍정적인 태도를 가질수록, 자기계발동기가 높을수록 스포츠용품 구매의도가 높은 것으로 나타났다.

인스타그램 이용자의 스포츠용품 구매 선택행동연구 : 합리적 행동이론을 중심으로

노신혜,김문식 한국문화융합학회 2021 문화와 융합 Vol.43 No.3

The purpose of this study is to determine factors that increase the ability of Instagram users to explain their intention to purchase sporting goods based on the Theory of Reasoned Action (TRA). In modern society, as individual behavior becomes more complex and diverse, behavior based on rationality and the explanatory power of action through attitude and subjective norms have been reduced. Therefore, the need for additional social-psychological variables has emerged to enhance the explanatory power of TRA. The research subjects were selected through a convenience sampling method, and the researchers conducted in-depth interviews with 10 participants for a total of one month from April 1, to May 2, 2020. The data collected through in-depth interviews produced results from two stages: open coding and in-depth coding, resulting finally in 80 conceptual words, 15 sub-categories, and 6 upper categories. The ease of use of information and functions, convenience, and reliability were derived from the attitude of TRA, and the support of surrounding people was derived from the subjective norms of TRA. Ease of recall and continuous reminding tendency were derived from heuristic, and purchase stimulation was derived from purchasing intention. Therefore, in this study, heuristic variables are those that enhance the ability of Instagram users to explain their behavior in purchasing sporting goods. It has been shown on Instagram that people tend to choose and purchase sporting items intuitively and quickly, as well as to make reasonable judgments. This study suggests that in selecting research targets, people in their 20s who use Instagram heavily account for a significant portion of the research targets, and further research is needed on Instagram users of a wider range of ages. Further studies are also needed as to whether heuristic variables derived from variables that increase the insufficient explanatory power of the TRA can be generalized.

태권도 시범공연 관람의도에 영향을 미치는 변인 연구 : TPB와 사전지식 변수를 중심으로

노신혜,정진호,이승민,전정우 한국체육과학회 2022 한국체육과학회지 Vol.31 No.2

The purpose of the study is to explain and predict the potential audience’s intention to attend the Taekwondo demonstration performance. This study pursued to increase the explanatory power of the behavior model by adding a prior knowledge variable to the TPB model. In order to achieve the purpose of this study, participants were selected by the convenience sampling method. 334 out of 349 copies were used for data analysis. Frequency analysis, correlation analysis, reliability analysis, confirmatory factor analysis, and path analysis were performed through SPSS 26.0 and AMOS 22.0. The results of this study are as follows. First, the results showed that the model in this study was suitable for explaining and predicting the spectator’s intention to attend the Taekwondo demonstration performance. Second, the attitude of the TPB was found to have a positive effect on the intention to attend the performance. Third, the subjective norm of TPB had a positive effect on the intention to attend the performance. Fourth, the results showed that the perceived behavioral control of TPB did not have a positive effect on the intention to attend the performance. Lastly, the potential audience’s prior knowledge had a positive effect on the intention to attend the performance. Based on these results, it was found that the variables of TPB and prior knowledge are significant in explaining and predicting the potential audience’s intention to attend the Taekwondo demonstration performance.

SNS 이용자의 휴리스틱 선택행동이 스포츠용품 구매의도에 미치는 영향

노신혜(Roh, Sin-Hae),전정우(Jeon, Jeong-Woo) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.2

The purpose of this study is to investigate whether the heuristic choice behavior of SNS users affects the purchase intention of sporting goods. To achieve the purpose of the study, research subjects were selected through the convenient sampling method, and questionnaires were collected from Instagram users among SNS users. 445 questionnaires were collected, and 401 copies were used for the analysis of the results, excluding the unfaithful questionnaires. Through the SPSS 21.0 program, frequency analysis, exploratory factor analysis, reliability analysis, and hierarchical regression analysis were performed. The results are as follows. First, it was found that TRA had a positive effect on the purchase intention of sports goods. Second, TRA with heuristics had higher explanatory power than the existing TRA model, and all variables had a positive effect on the intention to purchase sports goods. Third, it was found that TPB had a positive effect on the purchase intention of sports goods. Fourth, the explanatory power of TPB with heuristic was higher than that of existing TPB, and attitude, subjective norm, and heuristic variables excluding perceived behavioral control were found to have a positive effect on the purchase intention of sports goods of SNS users. Fifth, attitudes and heuristics were found to have a positive effect on the intention to purchase sports goods. Sixth, it was found that subjective norm and heuristics had a positive effect on the intention to purchase sports goods. It was found that heuristic variables supplemented the lack of explanatory power of the existing TRA and TPB, which explained and predicted behavior based on rationality.

비전형적 단백 이동경로를 통한 ΔF508-CFTR의 교정

지헌영,노신혜,이민구 생화학분자생물학회(구 한국생화학분자생물학회) 2011 생화학분자생물학회 소식 Vol.31 No.4