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스포츠산업,경영: 스포츠소비자의 지각된 스포츠 브랜드 개성 차원과 브랜드 애호도와의 관계
남행웅(HaengWoongNam),최덕환(DeokHwanChoi) 한국체육학회 2002 한국체육학회지 Vol.41 No.5
The purpose of this study was to search for a new route of stipulating a purchasing intention decision of sport consumers and to supply basic evidence of brand positioning in sports marketing by stipulating the relation between cognitive sport brand personality of sport product and brand loyalty based on sport consumers.In order to achieve the purpose, the relation between sport consumer individuality sport product consumer and types of brand loyalty were posed as definite subjects of this study.This study limited sport products to sport shoes and sport wear, and a type of brand loyalty was separated into emotional brand loyalty, cognitive brand loyalty, situational brand loyalty, and non-brand loyalty due to a rate of repetitive purchasing behavior and amicable attitude. Subjects of the study were people who were using commercial sport facilities. the rate of valid response was 97.93%. Collected data were computer-analyzed by proper procedure. for data analysis, appling SPSS win ver.10.0 frequency analysis, t-test, one-way ANOVA, Cluster analysis, Multiple Regression Analysis were enforced, and for the significant conclusion between the large groups LSD was applied to the post-hoc verification, the conclusion were drawn as follows:First, according to the sport product consumer groups, there were significant differences in the characteristics of sport brand personality.Second, in the regression analysis of the brand personality, the regression analysis of sport product brand personality was statistically significant in that all(sincerity, excitement, competence, sophistication, and ruggedness) in sport shoes, and ruggedness variable was the most elucidative variable. In sport wear, sophistication was the most explanative variable.
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한국무용 참여여성 노인들의 자아존중감이 생활만족도에 미치는 영향
남행웅(HaengWoongNam),이병관(ByungKwanLee),이호열(HoYoulLee) 한국체육학회 2009 한국체육학회지 Vol.48 No.4
본 연구는 여가활동으로 한국무용에 참여하고 있는 노인여성의 참여정도를 기준으로 참여군집에 따른 자아존중감과 생활만족도를 파악하고 자아존중감이 생활만족도에 미치는 영향을 규명하여 노인여성의 신체적 여가활동 프로그램으로써 한국무용 참여의 가치를 밝혀 향후 바람직하고 유용한 여가활동 프로그램개발을 위한 기초자료를 제공하고자 하는 목적으로 수행되었다. 연구목적을 달성하기 위해 현재 서울시에서 한국무용에 참여하고 있는 65세 이상의 여성 244명의 설문자료를 실제분석에 사용하였으며, 군집분석과 t-test 및 다중회귀분석의 통계적 검증을 통해 다음과 같은 결론을 도출하였다. 첫째, 노인여성의 한국무용 참여정도가 높을수록 긍정적 자아존중감과 생활만족도가 높고 부정적 자아존중감은 낮다. 둘째, 한국무용에 참여하는 노인여성의 긍정적 자아존중감에 대한 지각이 높을수록 생활만족도가 높다. 이는 여가활동으로서 한국무용 참여가 노인여성들에게 여가시간을 대체해주는 주요활동으로 작용하여 노인여성의 자아존중 The purpose of this study is- to provide basic information for developing useful and desirable leisure activity program after finding the value of participating in Korean Dance as an aged women's physical leisure activity program by grasping self-esteem and satisfaction of life and examine how does self-esteem effect on satisfaction of life with the rate of participation of aged women who participating in Korean Dance as a leisure activity. To achieve the purpose of study, we drew a result through using statistical verification of multiple regression analysis, t-test and cluster analysis, and survey data from 244 women who are over 65 and participating in Korean Dance in Seoul. First, when the ratio of participation in Korean Dance is high, the satisfaction of life and positive self-esteem was high. and the negative self-esteem was low. Second, when the perception of aged women's positive self-esteem is high, the satisfaction of life is high. This means that participating in Korean Dance as a leisure, can effect on improving the quality of life which affects positiveness on satisfaction and positive self-esteem of life of aged women by the action as a main activity that exchanging aged women’s leisure time.
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스포츠교육학 : 초등학생의 비만도에 따른 자기효능감과 체육학습에서 학습된 무기력의 관계
김영언(YoungUnKim),남행웅(HaengWoongNam) 한국체육학회 2004 한국체육학회지 Vol.43 No.5
The purpose of this study was to examine relationships between self-efficacy and learned helplessness of children according to the obese degrees. The participants for this study were 985 students 4·5·6 grades in six elementary school located in Wonju city, who made selected and tested on their self-efficacy and learned helplessness questionnaire. Data were t-test, one-way ANOVA, correlation Analysis processed using the SPSS/PC+11.0 statistical package. The results are as follows.First, self-efficacy score of obese students according to the level of obese were lower than those who have normal group but there were no significances in self-confidence factor.Second, obese students were higher than those who have normal group except the lack of situation control.Third, there were no significances in self-efficacy according to the sex in obese group.Fourth, there were no significances in learned helplessness except the lack of interpersonal relationships according to the sex in obese group.Finally, the correlations of self-efficacy and learned helplessness were significant differences in the obese group.
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