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      • 감성디자인을 적용한 릴렉스라운지 공간 계획에 관한 연구

        김혜경(Kim, Hye-Kyung),강철희(Kang, Chul-Hee),나장수(Na, Jang-Soo) 한국실내디자인학회 2017 한국실내디자인학회 학술대회논문집 Vol.2017 No.5

        Modern people get excessive stresses due to too much competition and social side-effects. Therefore, lots of people are fascinated by the importance of relaxation and healing. It is important to rest well as long as working hard. In order to increase the quality of life and satisfaction, taking a rest well has become a cultural trend. Once we have a passing moment to spare, we want to attempt relaxation and something new by getting out of the daily bridle. With the rapid economic growth and the increase of living standard, passing the era of wellbeing for "eating well & living well", people enjoy diverse cultural lives, eating cultures, travel, artistic works, reading, music appreciation, and personal creative hobbies, or experience high-priced leisure activities. Like this, we expect that our bodies and minds become renewed. However, it is unknown if it is possible to get satisfactory resting through diverse attempts. Luckily a great relaxation could be obtained while it is also possible to fail. The failed leisure only gives much more stresses and fatigues, instead of recharging, satisfying, and filling our bodies and minds. How can we take a rest "well"? The principle of resting is simple. For the physical, psychological, emotional, and social health, it is to plan what to do after understanding one"s condition. The significance of this study is to establish the foundation of a desirable healing/resting lounge plan suitable for desires of the time when people resting well can enjoy much more added value.

      • 체험 마케팅을 적용한 한식당 공간 계획에 관한 연구

        안현우(Ahn, hyun-woo),강철희(Kang, Chel-Hee),나장수(Na, jang-soo) 한국실내디자인학회 2017 한국실내디자인학회 학술대회논문집 Vol.2017 No.5

        The market of Korean food restaurant shows its trend in which high class restaurant and low price restaurant is divided. If the existing restaurant business has been the venue for simply dining, it has been changed into the venue of cultural experience where can satisfy the sensitive stimulation, induce social behaviors and enrich the quality of life. Various restaurants are recognized as good means to gain competitive advantage in various changes and attempts of marketing techniques where strong customer relations establishing is required due to intensified competition for attracting and retaining customers. Accordingly, experience elements are emerging as a marketing plan which competitors and customers can satisfy, and marketing attempts have received good reputation while the concept of experiential consumption, which is aimed at the experience itself rather than ownership, is paid attention. Based on this current market for eating out, this study proposes Korean cuisine space for Korean restaurants to stimulate the five senses in which experiential elements that can give experience marketing to customers, is applied. The process of the study includes suggesting theoretical review of Korean cuisine and Korean restaurants, analyzing how the experience expression characteristics are applied through the spatial analysis of the Korean food experience space and the Korean restaurant where the food experience is applied based on the expression of the space experience module, and case investigation. In the last chapter, the implications and conclusions of this plan were suggested by organizing and aggregating the study until now. It is considered that they are applied to various cultural spaces because the space where experiential marketing is applied can give psychological pleasure to people, and they will be developed variously in the future.

      • 이용객 행태를 고려한 디자인 호텔 계획에 관한 연구

        조광민(Cho, Kwang-Min),강철희(Kang, Chul-Hee),나장수(Na, Jang-soo) 한국실내디자인학회 2017 한국실내디자인학회 학술대회논문집 Vol.2017 No.5

        In modern society, lifestyle is gradually subdivided by technological development and informatization, and it shows a pluralistic aspect. According to the lifestyle changes, consumption behaviors are diversified, and these characteristics appear in the design hotels. As the regional and cultural exchanges of users are spreading widely, the hotel with more systematic and multifunctional design expressions are requested. Visitors want something culturally and philosophically unique to that place, and it can be seen as the expectation of the new experience of the users and the directions that the design hotel should offer in the future.

      • 기업 브랜드 활성화를 위한 사옥 로비 공간 계획에 관한 연구

        손기근(Son, Gie-Geun),강철희(Kang, Chul-Hee),나장수(Na, Jang-Soo) 한국실내디자인학회 2017 한국실내디자인학회 학술대회논문집 Vol.2017 No.5

        The significance of spatial design continues earning recognition as many companies attempt to improve their corporate images by converting the lobby of the company building into a space satisfying customers" needs or providing a space as a medium for costumers" experiences. contributing to the advancement of architecture culture through company"s lobby space may act as a practice of social contributions by returning business profits; at the same time, it can become a driving engine to the companies not only by improving the employees" morale but also by providing convenience and benefits through practical use of the lobby. Since the significance of lobby spaces of company buildings keeps being highly recognized, this study aims to identify how the lobby space contributes to the formation of corporate brand images and also to propose efficient measures of spatial designs along with effective roles of lobby spaces of company buildings. It is anticipated that this study is to justify the validity why efforts need to be made in order to enhance the distinction of the company against other companies and to vitalize the corporate image by planning the lobby space of the company; and at the same time, it is to help presenting directions for effective spatial planning for lobby spaces.

      • 퓨처리즘을 특성화한 남성전문관 공간 계획에 관한 연구

        윤용호(Yoon, Yong-ho),강철희(Kang, Chel-Hee),나장수(NA, Jang-Soo) 한국실내디자인학회 2017 한국실내디자인학회 학술대회논문집 Vol.2017 No.5

        As the low growth era starts, planning and marketing of the distribution industry mainly focus on survival rather than growth. In particular, department stores are seeking to upgrade quality through the differentiation strategy proper to each branch by launching new brands, segmented zoning by floor, and remodeling and enlargement. This led to the creation of men"s special place specialized for men who have emerged as new consumers, such as "Men"s Salon" at Shinsegae Department Store and "Hyundai Men"s Pavilion" at Hyundai Department Store. The specific background of the emergence of the men"s special place is based on the stagnation of women"s fashion wear having reached its limit, which was a major customer section at department stores, and the increased number of male customers interested in fashion as the income level increases and marriage age delays. Therefore, unlike the past, men have become the subject of consumption with the change of lifestyle. A great number of men have started to invest in fashion and beauty which used to be exclusive parts for women, and sales of fashion-related products of men are steadily increasing. Distribution industries have launched new space of "men"s special place" by allocating a variety of lifestyle stores, including fashion malls, beauty shops, kidult shops, and compilation multi shops. This study aims to plan men"s special place by applying futurism with distinguished thoughts and spirit of challenge.

      • 자연 친화 개념을 적용한 유치원 공간 계획에 관한 연구

        박형근(Park, Hyoung-Keun),강철희(Kang, cheol-hee),나장수(Na, Jang-Soo) 한국실내디자인학회 2017 한국실내디자인학회 학술대회논문집 Vol.2017 No.5

        As our standard of living is improving, a generation of children is beginning to pay attention to the natural environment. The interest and expectation toward children is becoming increasingly specialized and specific. It is known that the eco-friendly environment has positive effects on sensibility, intellectual ability, cognitive ability, emotions and expressive ability of children. In this study, it aimed to analyze eco-friendly expressive elements using direct, hybrid and indirect expressive methods, and examine how such features were expressed through case analysis based upon the facts. The space planning of kindergarten should also be changed in order to let even children recognize the value of nature and stay healthy because an eco-friendly space has positive effects on body, mind and sensibility. Further studies should be conducted to support the space planning of kindergarten applied with eco-friendly concept, which can be positively affected even in everyday life, not just a typical, ordinary kindergarten or forest kindergarten regarded as a temporary experience space.

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