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슈퍼그래픽의 이미지와 選好性 分析에 關한 硏究 : with Visual Design Element 視覺디자인 要素를 中心으로
羅成淑 서울산업대학교 산업대학원 1993 大學院論文集 Vol.2 No.-
The Purpose of this thesis is to suggest objective basic data for the super graphics in the urban landscape through the quantitative visual quality analysis. For this, the image structure of super graphics have been measured mainly by questionnaries and semantic differential scale method and analyzed by the method of factor analysis, means and multiple regression. Degree of visual preference have been measured mainly by questionnaries and likert attitude scale method and finally these data have been analyzed by using the stepwise method. The data were collected by presenting 12 super graphics photographs-4 each sample pictures from the 3 each selected districts representing typical urban landscape style(central business district, shopping district, apartment complex). Observer groups were categorized as professionals, students, the others. Result of this thesis can be summarized as fallows: 1. From all 12(3×4) sample super graphics, the value of each semantic differential scale among the observer groups were presented significant group difference, But no significant difference of the S.D.scale value were observed among central business district, shopping district and apartment complex super graphics. 2. For all experimental points, 4 types of fator have been observed. Factors covering the image of super graphics were found to be the evaluation, the intimacy, the potentiality and the tidiness. 3. Main factors of the super graphics image and factors indicating the group variations yielded high significance between areas. 4. The harmony with surrounding environment, the proper selection of super graphics subject yielded high values for all groups. Especially, the good color sense with building was the most important variable determining the degree of visual preference. 5. The urban C.B.D. super graphics obtained 5∼12 ranks of regional visual preference and the shopping district super graphics obtained 2∼11 ranks, and apartment complex super graphics obtained 1∼7 ranks.
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傳統酒 디자인 改善을 위한 容器및 Brand의 視覺이미지 分析
羅成淑,金京滿 서울産業大學校 1996 논문집 Vol.43 No.1
Analysis of consumer's preference and design improvement method for the value of korean traditional wine are as the following : CONSUMER'S PREFERENCE 1. Esthetical harmony of the shape, cap and the label design of the bottle. 2. Big body, long and scraggy neck of streamline shape. 3. Two labels on the bottle ; main & sub visual. 4. Blue- colored or toned bottle and label. GROUPING OF DESIGN CONCEPT 1. Originality and differentiation of the shape & label withdraw from the popular prejudice. 2. Development of products and package design due to fractionated target of appealing. 3. Production of an item series with various alcohol degree for a pervasive effect of television advertisement.(Alcohol products should only be advertised 17% alcohol degree and below on T.V commercials.)
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