http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 권한조 ( Han Jo Gwon ) (검색결과 1 건)
- 무료
- 기관 내 무료
- 유료
-
특급 호텔 바(Bar)의 관계마케팅에 관한 연구 -관계혜택이 품질 평가와 관계지속의도에 미치는 영향을 중심으로-
권한조 ( Han Jo Gwon ),백운일 ( Un Il Baik ),정혜련 ( Hye Lyun Jung ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2011 호텔리조트연구 Vol.10 No.2
This research studied the relationship marketing implemented between hotel companies and their customers, specially focusing on the five-star hotel bars. Ultimately, the purposes of this research are to contribute to clarifying factors regarding relationship benefits to keep loyal customers and suggest more effective strategies to acquire competitive advantage for the hotel bar marketing based on the research result. The summary of contents studies in this paper is as follows: (1) Construction of a research model toward the correlation of the relationship marketing, relationship benefits and relationship retention intention was made. (2) 3 hypothesis related the research model were established. (3) To prove the established hypothesis, questionnaires were derived from previous researches and the survey was conducted by targeting customers visiting five-star hotel bars in Seoul. (4) Empirical evaluation was carried out through correlation analysis. The empirical evaluation results were identified that social benefit, psychological benefit and functional benefit were positively related to the service quality evaluation of customers. Also, the service quality evaluation had significantly positive influence on customer`s satisfaction, trust and loyalty. These results could be helped in understanding consumer`s behavioral intention in connection with the relationship marketing and working out useful marketing strategies by marketers or managers in the hotel industry.
KCI
KISS연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
