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RISS 인기검색어
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- 저자 : 고선영 ( Sunyoung Ko ) (검색결과 3 건)
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Zaltman의 은유유도기법을 이용한 화장하는 남성들의 이상적 자아와 환상에 관한 질적 연구
고선영 ( Sunyoung Ko ) 한국의류학회 2017 한국의류학회지 Vol.41 No.1
This study conducted in-depth interviews with twelve men in their twenties and employed the Zaltman Metaphor Elicitation Technique (ZMET) to identify the ideal self-image and fantasy of men wearing make-up. The results are as follows. First, the ideal self-images of men wearing makeup can be divided into 7 images (well-managed, dissimilar from real identity, masculine, neat, stylish, standing out, and formal). Men who wear makeup pursued an alternative decent image that is different from their reality. They want to be manly, attractive, decorous, and eye-catching through a better looking face. Second, men who wear makeup have insecurities about their looks and personalities that creates dissatisfaction with reality and a desire for a different idealistic self. Makeup was the tool to create the other entity. Makeup facilitated a fantasy of becoming another to gain increased confidence in social relationships. However, without makeup, they showed a lack of confidence and became intimidated that made them even further dependent on makeup. Third, the process helped participants complete a consensus map that represented the emotional and reasoning structures of men wearing makeup. This study showed 7 ideal self-images of men wearing makeup with a fantasy to create a desired ideal self by wearing makeup. The study can be applied to marketing strategy for men`s cosmetics and plates` designs.
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한국 남성들의 외모 관련 삶의 질 척도 개발 및 외모 관련 삶의 질에 영향을 미치는 신체요인 분석
유혜경 ( Haekyung Yu ),고선영 ( Sunyoung Ko ) 한국의류산업학회 2016 한국의류산업학회지 Vol.18 No.5
Importance of appearance as a means of self-expression and communication is increasing in modern society even for men. And appearance has become an significant factor affecting men’s quality of life. The main objectives of this study were to develop an instrument measuring appearance related quality of life(ARQoL), and examine the body factors influencing ARQoL. The ARQoL instrument was developed from in-depth interviews, focus group interviews, and literature review, and were revised through two pre-tests. The final questionnaire was administered through on-line survey with 440 men. Quota sampling was used based on age and body size. The results indicated that high ARQoL group showed significantly higher satisfaction on body factors including face, weight, shape, body proportion, hair, and overall impression than low ARQoL group. There was no significant difference in terms of satisfaction on height between two groups. Factor analysis showed that ARQoL consists of four factors - physical, economic, psychological and social factors. Overall impression was the most important body factor affecting all four factors of ARQoL and has very strong influence especially on economic ARQoL. BMI was also a significant factor affecting physical, economic and social ARQoL except psychological factor of ARQoL. Face had significant influence only on economic and psychological aspects of ARQoL.
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