THE RELATIONSHIP BETWEEN USER- GENERATED CONTENT AND TRAVEL INTENTION:THE MEDIATING ROLES OF TRUST AND FOMO MODERATED BY SOCIAL MEDIA TIE STRENGTH = 사용자 생성 콘텐츠（UGC）와 여행의도의 관계: 신뢰와 FOMO의 매개 역할 및 소설 미디어 유대 강도의 조절 효과

다국어 초록 (Multilingual Abstract)

With the widespread use of social media, user-generated content （UGC） has become an important factor influencing travel decision-making. Based on the Stimulus–Organism– Response （S–O–R） model, this study examined the effects of tourism-related UGC on travel intention through Trust and Fear of Missing Out （FOMO）, while also investigating the moderating role of Social Tie Strength.Data were collected through an online questionnaire survey and analyzed using Structural Equation Modeling （SEM）. The results showed that UGC Information significantly increased both Trust and FOMO. Trust had a significant positive effect on Travel Intention, whereas the effect of FOMO on Travel Intention was not significant. In addition, Social Tie Strength significantly moderated the relationships between UGC Information and both Trust and FOMO.These findings contribute to a deeper understanding of the cognitive and emotional mechanisms through which tourism-related UGC influences travel intention. The study also extends the UGC literature by incorporating Social Tie Strength as a moderating factor and provides practical implications for tourism destination marketing and social media content strategies.

목차 (Table of Contents)

• 1 Introduction 1
• 2 Literature Review 4
• 2.1 Overview of the S-O-R Model 4
• 2.2 User-Generated Content (UGC) 6
• 2.2.1 Definition of UGC 6
• 2.2.2 Main Characteristics of Tourism UGC 7
• 2.3 Trust 10
• 2.4 FOMO (Fear of Missing Out) 11
• 2.5 Travel Intention 13
• 2.6 Strong and Weak Ties Theory 14
• 3 Research 17
• 3.1 Research Design 17
• 3.1.1 Pre-interviews 18
• 3.1.2 Questionnaire Survey 19
• 3.2 The Participants and the Sample 20
• 3.3 The Data Collection Procedure 22
• 3.4 Variable Measurement 22
• 3.5 Data Analysis Methods 24
• 4 Results 25
• 4.1 Sample Characteristics Analysis 25
• 4.2 Analysis of Latent Constructs 27
• 4.2.1 Convergent Validity Analysis 28
• 4.2.2 Discriminant Validity and Model Fit Analysis 30
• 4.3 Structural Model Analysis 31
• 4.4 Indirect Effects Analysis 33
• 4.5 Multi group Analysis 34
• 5 Discussions 36
• 5.1 Conclusion 36
• 5.2 Theoretical Implications 45
• 5.3 Practical Implications 46
• 5.4 Limitations and Future Research 48
• REFERENCE 50