낙읍고성 시각 안내 시스템 최적화 전략 연구

다국어 초록 (Multilingual Abstract)

This study focuses on the visual wayfinding system of Luoyi Ancient City and defines it as a street-type cultural tourism public space characterized by historical and cultural imagery. Rather than examining Luoyi Ancient City as a traditional ancient city in a broad sense, this study approaches it as a complex public space that integrates historical culture, tourism activities, commercial consumption, public services, and spatial experiences. Within such an environment, visitors continuously engage in route identification, destination recognition, service acquisition, and cultural perception. Therefore, the visual wayfinding system should not be regarded merely as a directional signage system but as an integrated public information system that connects spatial structure, visitor cognition, information organization, visual communication, and cultural perception.
The purpose of this study is to identify the existing problems of the visual wayfinding system in Luoyi Ancient City from the perspective of environmental cognition and to propose optimization strategies that can improve visitors’ spatial experience and information accessibility. To achieve this objective, previous studies related to cultural tourism public spaces, environmental cognition theory, visual wayfinding systems, and cultural symbol transformation were reviewed. Based on the theoretical framework, an analytical model was established consisting of five dimensions: spatial cognition, information organization, visual expression, environmental harmony, and cultural perception. In addition, representative wayfinding system cases in historical-cultural environments were comparatively analyzed to derive practical implications applicable to Luoyi Ancient City.
The research methods employed in this study include literature review, case analysis, field investigation, questionnaire survey, and expert evaluation. Through field investigation, the public spatial structure, route system, major spatial nodes, and existing wayfinding facilities of Luoyi Ancient City were examined. A questionnaire survey was conducted to understand visitors’ perceptions and evaluations of the current wayfinding system. The findings indicate that although the existing system performs basic functions of route guidance and information provision, several limitations remain. These include insufficient support for spatial cognition, unclear information hierarchy, weak visual consistency, inadequate environmental harmony, and limited expression of regional cultural characteristics.
Based on the identified problems, this study proposes a series of optimization strategies for the visual wayfinding system of Luoyi Ancient City. First, the spatial guidance system should be optimized through the strategic placement of wayfinding facilities at key cognitive nodes such as entrances, intersections, plazas, cultural exhibition areas, and service facilities. Second, information hierarchy should be reconstructed according to visitors’ cognitive processes, including area recognition, route guidance, node confirmation, destination identification, and service information acquisition. Third, visual consistency and environmental harmony should be strengthened through the systematic application of colors, typography, pictograms, layouts, materials, and facility forms. Fourth, regional cultural characteristics should be effectively incorporated into the wayfinding system through the extraction, simplification, and transformation of local cultural symbols into contemporary visual language.
To examine the validity and applicability of the proposed strategies, an expert evaluation was conducted involving seven specialists, including design professors, design researchers, and visual wayfinding practitioners. The evaluation results showed an overall average score of 4.17 out of 5.00, indicating that the proposed strategies possess a relatively high level of rationality and practical applicability. In particular, information hierarchy strategies and overall feasibility received the highest evaluations, suggesting that the proposed optimization framework can effectively address the deficiencies of the existing wayfinding system.
The significance of this study lies in its interpretation of the visual wayfinding system of Luoyi Ancient City not as an isolated signage design problem but as an integrated public information system that combines functional guidance, spatial cognition, visual communication, environmental harmony, and cultural perception. The proposed strategies are expected to improve visitors’ spatial cognition efficiency, enhance information accessibility, strengthen visual consistency, and reinforce cultural recognition within historical-cultural tourism environments. Furthermore, this study provides a useful reference for the optimization of visual wayfinding systems in similar historical-cultural street-type tourism public spaces.
Despite these contributions, this study has several limitations. The field investigation and user survey were conducted within a limited scope, and the proposed strategies have not yet been fully verified through actual implementation. In addition, the expert evaluation involved a relatively small sample size. Future research should incorporate prototype development, field implementation, usability testing, visitor behavior analysis, and post-occupancy evaluation to further examine the effectiveness and applicability of the proposed wayfinding strategies.

목차 (Table of Contents)

• 1. 서론 1
• 1.1. 연구 배경 및 필요성 1
• 1.2. 선행연구 2
• 1.3. 연구 내용 및 연구 방법 5
• 1.4. 연구 구성 7
• 2. 이론적 배경 및 분석 틀 9
• 2.1. 역사문화거리형 공공공간의 안내 특성 9
• 2.1.1. 역사문화거리형 공공공간의 특성 9
• 2.1.2. 역사문화거리형 공공공간의 안내 요구 10
• 2.2. 환경 인지 이론 12
• 2.2.1. 환경 인지 이론의 기본 개념 13
• 2.2.2. 안내 시스템 연구에서 환경 인지 이론의 적용 가능성 16
• 2.3. 안내 시스템의 구성과 역사문화 환경 적응성 18
• 2.3.1. 안내 시스템의 기능과 정보 조직 19
• 2.3.2. 안내 시설 유형과 공간 배치 21
• 2.3.3. 안내 시스템의 시각 표현과 환경 조화 22
• 2.4. 본 연구의 분석 틀 25
• 2.4.1. 분석 차원의 구성 25
• 2.4.2. 분석 틀과 연구 내용의 대응 관계 27
• 2.4.3. 분석 틀의 적용 경로 28
• 3. 대표 사례 비교 및 낙읍고성 시각 안내 시스템 현황 진단 30
• 3.1. 대표 사례 분석 30
• 3.1.1. 사례 선정 기준 30
• 3.1.2. 국내외 대표 사례 분석 31
• 3.1.3. 사례 비교 및 시사점 36
• 3.2. 낙읍고성 공공공간 및 안내 시스템 현황 조사 40
• 3.2.1. 낙읍고성 개요 및 연구 대상 설명 41
• 3.2.2. 조사 범위 및 조사 방법 43
• 3.2.3. 공공공간 구조 및 경로 체계 분석 44
• 3.2.4. 안내 시스템 현황 분석 46
• (1) 종합 안내 시설 현황 47
• (2) 방향 안내 시설 현황 47
• (3) 문화 정보 안내 시설 현황 49
• (4) 상업 공간 시각 환경 현황 49
• 3.2.5. 사용자 평가 결과 분석 51
• 3.3. 낙읍고성 안내 시스템 문제 진단 51
• 4. 환경 인지 기반 낙읍고성 안내 시스템 개선 전략 53
• 4.1. 개선 목표 및 기본 원칙 53
• 4.1.1. 개선 목표 54
• 4.1.2. 개선 원칙 55
• 4.2. 낙읍고성 안내 시스템 개선 전략 56
• 4.2.1. 공간 인지 및 정보 안내 개선 56
• 4.2.2. 시각 식별 및 환경 조화 개선 59
• 4.2.3. 지역 문화 표현 개선 60
• 4.3. 환경 인지 기반 안내 시스템 적용 경로 61
• 4.3.1. 인지 핵심 노드 중심의 안내시설 배치 방안 61
• 4.3.2. 관광객 인지 요구와 안내 정보 위계의 대응 62
• 4.3.3. 공간 식별 단서와 문화 상징의 적용 63
• 4.4. 대표 공간 유형별 안내 적용 방안 64
• 4.4.1. 진입 및 경로 전환 공간의 안내 적용 방안 65
• 4.4.2. 체류 및 문화 체험 공간의 안내 적용 방안 65
• 4.4.3. 상업 및 서비스 공간의 안내 적용 방안 67
• 4.5. 개선 전략의 적용 가치 분석 68
• 4.6. 전문가 평가 70
• 4.6.1. 평가 개요 70
• 4.6.2. 평가 결과 72
• 5. 결론 74
• 5.1. 연구 결과 74
• 5.2. 연구 의의 75
• 5.3. 연구의 한계 및 향후 연구 방향 75
• 참고문헌 78
• Abstract 79