중외합작판학을 통한 중국대학교 교육 서비스 품질이 중국 대학생의 만족도와 유학 참여의도에 미치는 영향 = The Effects of Educational Service Quality in Sino-Foreign Cooperative Education Programs at Chinese Universities on Chinese University Students’ Satisfaction and Intentions to Study Abroad

다국어 초록 (Multilingual Abstract)

Abstract

This study examines the structural relationship among educational service quality, student satisfaction, and intention to study in Korea among Chinese undergraduate students participating in Sino-Korean cooperative education programs in China. Sino-foreign cooperative education programs provide students not only with current academic learning experiences but also with possible pathways to further study abroad. In this context, students’ evaluations of educational service quality may be closely related to their overall satisfaction with the program and their future intention to continue their studies in Korea.
The purpose of this study is to analyze how the sub-dimensions of educational service quality are associated with student satisfaction, how student satisfaction is related to intention to study in Korea, and whether student satisfaction plays a mediating role between educational service quality and intention to study in Korea. Based on previous studies on SERVQUAL, higher education service quality, student satisfaction, and behavioral intention, educational service quality was reconstructed into five dimensions suitable for the context of cooperative education programs: clarity and consistency of institutional procedures, administrative support and responsiveness, faculty professionalism and instructional quality, learning support and information accessibility, and career development and study-abroad linkage support.
Data were collected through an online questionnaire administered to Chinese undergraduate students enrolled in Sino-Korean cooperative education programs at three universities in Changchun, Jilin Province, China. A total of 903 valid responses were used for the final analysis. The questionnaire consisted of items measuring educational service quality, student satisfaction, and intention to study in Korea using a seven-point Likert scale. The data were analyzed using descriptive statistics, reliability analysis, correlation analysis, multiple regression analysis, and bootstrapping-based mediation analysis.
The major findings are as follows. First, the sub-dimensions of educational service quality were significantly related to student satisfaction. Among them, learning support and information accessibility showed the strongest association with student satisfaction, followed by career development and study-abroad linkage support. Faculty professionalism and institutional procedure consistency also showed significant positive relationships with student satisfaction, while administrative support did not show an independent significant relationship when other service quality dimensions were considered together. This result suggests that students evaluate cooperative education programs not only through classroom instruction but also through the learning conditions and future pathway support provided by the program.
Second, student satisfaction was significantly and positively related to intention to study in Korea. Students who were more satisfied with their current cooperative education program were more likely to consider studying in Korea as a realistic future option. In addition, the clarity and consistency of institutional procedures maintained a significant direct relationship with intention to study in Korea even after student satisfaction was considered. This indicates that students’ intention to study in Korea is related not only to their overall satisfaction but also to their perception of whether the program provides a reliable and predictable academic pathway.
Third, student satisfaction was found to play a mediating role in the relationship between educational service quality and intention to study in Korea. The mediation analysis showed that several dimensions of educational service quality were connected to intention to study in Korea through student satisfaction. In particular, administrative support, faculty professionalism, learning support, and career and study-abroad linkage support were mainly related to intention to study in Korea through the mediating role of student satisfaction. However, institutional procedure consistency showed a relatively distinct pattern by maintaining a direct relationship with intention to study in Korea. These findings suggest that students do not immediately translate individual service experiences into future study-abroad intentions. Rather, they first form an overall evaluation of the program, and this satisfaction then becomes an important basis for considering study in Korea.
This study contributes to the literature by extending higher education service quality research to the context of Sino-Korean cooperative education programs. It shows that student satisfaction in such programs is not merely a reaction to current instruction, but a comprehensive evaluation that connects present academic experience with future educational mobility. The findings also imply that improving cooperative education programs requires attention not only to instructional quality but also to learning support, information accessibility, career and study-abroad guidance, and the clarity of institutional procedures.
However, this study has several limitations. The sample was obtained through non-probability sampling from three universities in one region, and the data were collected at a single point in time. Therefore, causal interpretation and generalization should be made with caution. In addition, because the study relied on self-reported survey data, the possibility of common method bias cannot be completely excluded. Future studies should apply confirmatory factor analysis and structural equation modeling to verify the measurement and structural models more rigorously, and should also examine whether students’ intention to study in Korea leads to actual study-abroad behavior.

Keywords: Sino-foreign cooperative education, educational service quality, student satisfaction, intention to study in Korea, SERVQUAL, higher education, Chinese students.

목차 (Table of Contents)

• I. 서론 1
• 1. 연구의 필요성 및 목적 1
• 2. 연구 문제 6
• 3. 용어의 정의 7
• II. 이론적 배경 11
• 1. 중외합작판학(中外合作办学) 개념과 특징 11
• 2. 한중 고등교육기관의 ‘중외합작판학’ 협력 현황 26
• 3. 교육서비스 품질 37
• 4. 학생만족도와 유학 참여의도: 품질–만족–의도 경로의 이론적 근거 49
• 5. 국내외 선행연구 현황 및 본 연구의 차별성 53
• III. 연구방법 60
• 1. 연구모형 60
• 2. 예비조사 내용 64
• 3. 본 설문지 구성 74
• IV. 연구 결과 85
• 1. 기초분석 85
• 2. 서비스 품질 하위요인별 학생만족도 영향 분석 99
• 3. 학생 만족도가 한국 유학 참여의도에 미치는 영향 110
• 4. 교육서비스 품질이 학생만족을 매개로 한국 유학 참여의도에 미치는 영향 121
• 5. 종합 129
• V. 논의 132
• 1. 교육서비스 품질 하위요인이 학생만족도에 미치는 영향 132
• 2. 학생만족도가 한국 유학 참여의도에 미치는 영향 135
• 3. 교육서비스 품질과 한국 유학 참여의도 간 관계에서 학생만족도의 매개효과 137
• Ⅵ. 요약 및 결론 141
• 1. 요약 141
• 2. 결론 144
• 3. 연구의 한계 및 후속 연구 146
• 참고문헌 149
• Abstract 161