파크골프장의 서비스스케이프가 실버 세대의 운동열정과 운동몰입 및 운동지속의도에 미치는 영향 = Effects of park golf course servicescape on exercise passion, exercise flow, and exercise adherence intention in older adults

다국어 초록 (Multilingual Abstract)

This study aims to examine the behavioral and psychological factors associated with continued park golf participation among older adults and to clarify the structural relationships among these factors. As park golf continues to gain popularity as a recreational activity, this study seeks to identify the psychological characteristics that may encourage older adults to sustain their participation and to provide empirical evidence useful for broadening the park golf participant base.
The study sample consisted of 570 park golf club members aged 65 years or older who regularly participated in park golf at nine park golf courses located in the Gyeongnam and Gyeongbuk regions in 2026, including four courses in Gyeongnam and five in Gyeongbuk. The collected data were analyzed using SPSS 23.0 and AMOS 23.0. The analyses included frequency analysis, descriptive statistics, reliability analysis, confirmatory factor analysis, correlation analysis, structural equation modeling, and bootstrapping. The findings were as follows.
The results showed that older adults who reported higher satisfaction with the spatial layout, course maintenance, and location and accessibility of park golf courses demonstrated greater exercise passion. Satisfaction with spatial layout, location and accessibility, and social perception was also associated with higher exercise commitment. In addition, exercise passion was positively associated with exercise commitment and exercise adherence intention, while exercise commitment was positively associated with exercise adherence intention. The mediating effects analysis further indicated that spatial layout, course maintenance, and location and accessibility contributed to exercise commitment through exercise passion. Finally, exercise passion was found to lead to exercise adherence intention through exercise commitment.
These findings suggest that park golf courses should pursue mid- to long-term improvements in the environmental factors perceived by older adult participants, including course conditions, facilities, environmental quality, service delivery, and perceived value. Such efforts may help strengthen the positive image of park golf courses.
More broadly, promoting continued park golf participation among older adults requires more than improvements to the physical environment alone. An integrated strategy is needed to ensure that the environmental stimuli provided by park golf courses foster exercise passion and exercise commitment.

목차 (Table of Contents)

• Ⅰ. 서론 1
• 1. 연구의 필요성 1
• 2. 연구의 목적 6
• 3. 연구의 가설 7
• 4. 용어의 정의 8
• 5. 연구의 제한점 10
• Ⅱ. 이론적 배경 12
• 1. 파크골프의 이해 12
• 2. 서비스스케이프와 운동열정 17
• 3. 서비스스케이프와 운동몰입 34
• 4. 운동지속의도 40
• 5. 운동열정과 운동몰입 43
• 6. 운동열정과 운동지속의도 45
• 7. 운동몰입과 운동지속의도 47
• 8. Stimulus-Organism-Response Modle 49
• Ⅲ. 연구방법 55
• 1. 연구대상 55
• 2. 연구도구 58
• 3. 연구절차 63
• 4. 자료분석 65
• Ⅳ. 연구 결과 66
• 1. 연구 변인의 타당성 검증 66
• 2. 연구 변인 간의 기술통계 분석 및 상관관계 분석 70
• 3. 연구모형 검증 결과 74
• Ⅴ. 논의 80
• Ⅵ. 결론 및 제언 96
• 1. 결론 96
• 2. 제언 98
• 참고문헌 100
• 부록 119
• 영문초록 125