Research on the Construction and Application of a Beauty Product Packaging Design Evaluation System Based on Multimodal Interaction = 다중 모달 상호작용 기반 뷰티 제품 패키지 디자인 평가 체계 구축 및 적용 연구

다국어 초록 (Multilingual Abstract)

Driven by the experience economy and the Phygital trend, beauty packaging has evolved from traditional “visual decoration + physical container” into a multimodal interactive system integrating visual, tactile, auditory, and digital touchpoints. However, existing evaluations focus mainly on visual aesthetics and structural safety, lacking systematic and quantitative assessment of tactile, acoustic, and digital experiential factors. To address this gap, this study adopts perspectives from embodied cognition and human–computer interaction, introduces the S–O–R paradigm, and constructs a multimodal interactive packaging evaluation system for beauty products across the physical–digital–psychological chain using the AHP–FCE method. The study integrates theories of multisensory integration, cross-modal correspondence, embodied cognition, and emotional design, and develops a conceptual model of stimuli （S） – experiential processing （O） – value response （R）. Based on theoretical, user, and market evidence, and through the KJ method and two rounds of Delphi consultation, an evaluation system with 2 first-level, 7 second-level, and 37 third-level indicators is established. AHP weighting shows that tactile interaction has the highest weight （A2 = 0.38）, while digital interaction is also significant （A4 = 0.23）. A multi-level FCE model is then applied to market samples. The overall score T shows strong consistency with user value response, while experience quality B is more strongly correlated with R than stimulus performance A. Mediation analysis further indicates that tactile interaction mainly affects value response through cognitive and emotional experience, whereas digital interaction works primarily through perceptual and emotional experience. This study contributes a unified framework for multimodal beauty packaging evaluation, improves the quantification and diagnosability of perceptual assessment, and provides practical support for packaging design review, optimization, and innovation.

목차 (Table of Contents)

• I.Introduction 1
• 1. Research Background and Research Questions 1
• 2. Research Purpose and Significance 4
• 3. Scope of Study and Target User Group 8
• 4. Research Methods 12
• 5. Research Content 16
• II. Theoretical Basis and Literature Review 21
• 1. Core Conceptual Definitions 21
• 2. Theoretical Basis 32
• 3. Research Status and Trend of Beauty Product Packaging Design 45
• III. Construction of Evaluation System for Multimodal Interactive Beauty Packaging Design 57
• 1. Construction Process of Evaluation System for Multimodal InterActive Beauty Packaging Design 57
• 2. Establishment of The Theoretical and Logical Framework of The Evaluation System 59
• 3. Source of Evaluation Index 66
• 4. KJ Method Index Extraction Process 76
• 6. Determination of Evaluation Index Weight 90
• 7. Fuzzy Comprehensive Evaluation (FCE) Model Construction 100
• IV Exploratory Analysis of Evaluation System 104
• 1. Experimental Research Design 104
• 2. Model Calculation and Result Output Based on AHP – FCE 111
• 3. Validation of Evaluation System 117
• V. Design Strategy 137
• 1. Basis for Strategy Development and Problem Positioning 137
• 2. Overall Goals and Strategy Principles 139
• 3. Multimodal Collaboration Design Strategies 140
• 4. Phygital Integration Design Strategies 143
• 5. Experience Quality Enhancement Strategies 144
• 6. Implementation Process Based on the Evaluation System 146
• 7. Practical Application and Feedback of the Evaluation System 148
• 8. Practical Application of the Evaluation System to a Launched Beauty Product 159
• VI. Conclusions and Outlook 169
• 1. Research Conclusions 169
• 2. Research Limitations 173
• 3. Future Outlook 175
• Reference 177
• Appendix I 187
• Appendix II 192
• Appendix III 193
• Appendix IV 196
• Appendix V 202
• 국문초록 205
• Acknowledgements 207