기업가적 지향성과 창업가 역량 특성이 창업 의도에 미치는 효과 : 지각된 창업가치의 매개효과를 중심으로 = The Effects of Entrepreneurial Orientation and Entrepreneurial Competency Characteristics on Entrepreneurial Intention: Focusing on the mediating effect of perceived start-up value

다국어 초록 (Multilingual Abstract)

The Effects of Entrepreneurial Orientation and Entrepreneurial Competency on Entrepreneurial Intention: Focusing on the mediating effect of perceived start-up value Changyong Choi Advisor : Prof. Kyounghee Chu Department of Business Administration, Graduate School of Chosun University This study examines the effects of entrepreneurial orientation and entrepreneurial competency characteristics on entrepreneurial intention among young prospective entrepreneurs, with particular emphasis on the mediating role of perceived start-up value. It assumes that entrepreneurial intention is not determined solely by dispositional orientation or competency-based capability; rather, it is strengthened through the way individuals perceive the value of entrepreneurship in terms of economic, social, emotional, and altruistic value. To test the proposed model, survey data were collected from 344 respondents aged between 20 and 35, and the data were analyzed using SPSS 27.0 and SmartPLS 4.0. The research model was designed to verify the structural relationships among the sub-dimensions of entrepreneurial orientation-creativity, innovativeness, risk-taking, proactiveness, and resilience-and the sub-dimensions of entrepreneurial competency characteristics-entrepreneurial competency, managerial competency, technical-functional competency, and marketing competency-together with perceived start-up value and entrepreneurial intention. The results show that all four dimensions of perceived start-up value-economic, social, emotional, and altruistic value-have positive effects on entrepreneurial intention. Among these, economic value exerted the strongest effect, followed by social value, emotional value, and altruistic value. This finding indicates that the entrepreneurial intention of young prospective entrepreneurs is shaped not only by expected economic returns but also by perceptions of social recognition, self-fulfillment, and social contribution. With regard to entrepreneurial orientation, creativity had significant effects on economic and emotional value; innovativeness had significant effects on economic, social, and altruistic value; and proactiveness had significant effects on economic, social, and altruistic value. By contrast, risk-taking did not exhibit stable significant effects across any of the four value dimensions, while resilience showed only limited and inconsistent relationships. These findings suggest that the sub-dimensions of entrepreneurial orientation influence entrepreneurial intention through differentiated value-perception pathways rather than through a single uniform mechanism. With respect to entrepreneurial competency characteristics, entrepreneurial competency significantly affected economic, social, and altruistic value; managerial competency showed a clearer effect on altruistic value and a limited effect on economic value; technical-functional competency had significant positive effects across all four value dimensions; and marketing competency significantly affected social value. Notably, technical-functional competency demonstrated the broadest influence, whereas marketing competency played a distinctive role in strengthening perceived social value. The mediation analysis further revealed that perceived start-up value did not operate uniformly across all paths; instead, partial mediation effects were supported in several significant relationships. More specifically, in the entrepreneurial orientation model, creativity and innovativeness affected entrepreneurial intention through economic value and, in part, social value. In the entrepreneurial competency model, entrepreneurial competency, technical-functional competency, and marketing competency affected entrepreneurial intention through economic value or social value. Overall, this study demonstrates that entrepreneurial intention is not merely the direct outcome of personal orientation and competency. Rather, it is strengthened through the way individuals interpret and evaluate the value of entrepreneurship. Accordingly, entrepreneurship education and policy for young adults should move beyond the mere transfer of start-up knowledge and skills and instead focus on fostering positive perceptions of the economic feasibility, social significance, emotional rewards, and public contribution of entrepreneurship. Keywords: entrepreneurial orientation, entrepreneurial competency characteristics, perceived start-up value, entrepreneurial intention, economic value, social value, emotional value, altruistic value

목차 (Table of Contents)

• 제1장 서론 1
• 제1절 문제 제기와 연구목적 1
• 1. 문제 제기 1
• 2. 연구목적 4
• 제2절 연구방법 및 연구구성 7
• 1. 연구방법 7
• 2. 연구구성 8
• 제2장 이론적 배경 10
• 제1절 청년과 창업 의도 10
• 1. 창업의 개념과 특성 10
• 2. 창업의도의 개념 11
• 3. 계획된 행동 이론과 창업의도 12
• 4. 청년창업과 창업의도의 관계 14
• 제2절 기업가적 지향성 18
• 1. 기업가적 지향성의 개념 18
• 2. 기업가적 지향성의 구성요인 22
• 가. 창의성 22
• 나. 혁신성 26
• 다. 위험감수성 30
• 라. 진취성 33
• 마. 복원력 37
• 3. 기업가적 지향성과 지각된 창업가치에 관한 선행연구 41
• 4. 연구가설의 도출 42
• 제3절 창업가 역량 특성 44
• 1. 창업가 역량특성의 개념 44
• 2. 창업가 역량특성의 구성요인 47
• 가. 기업가적 역량 48
• 나. 관리 역량 52
• 다. 기술·기능 역량 55
• 라. 마케팅 역량 59
• 3. 창업가 역량특성과 지각된 창업가치에 관한 선행연구 63
• 4. 연구가설의 도출 66
• 제4절 지각된 창업 가치 69
• 1. 지각된 가치의 개념 69
• 2. 지각된 창업 가치의 개념 71
• 3. 지각된 창업 가치의 구성요인 75
• 가. 경제적 가치 75
• 나. 사회적 가치 78
• 다. 정서적 가치 81
• 라. 이타적 가치 84
• 4. 지각된 창업가치와 창업의도에 관한 선행연구 87
• 5. 연구가설의 도출 89
• 제3장 연구설계 및 실증분석 92
• 제1절 연구모형의 이론적 도출 92
• 제2절 연구의 필요성 및 차별성 99
• 제3절 연구가설의 체계적 정리 103
• 1. 기업가적 지향성과 지각된 창업가치 103
• 2. 창업가 역량특성과 지각된 창업가치 104
• 3. 지각된 창업가치와 창업의도 105
• 4. 지각된 창업가치의 매개효과 106
• 제4절 연구방법 110
• 1. 자료 수집 및 변수 설정 110
• 2. 신뢰성 및 타당성 검증 115
• 가. 신뢰도와 집중타당도 검증 115
• 나. 판별타당도 분석 120
• 제5절 분석결과 123
• 1. 연구가설 검증（주효과 검증） 123
• 2. 매개효과 검증 128
• 3. 결과 및 논의 135
• 제4장 결론 140
• 제1절 요약 및 시사점 140
• 1. 연구요약 140
• 2. 연구의 학문적·실무적 시사점 142
• 가. 연구의 학문적 시사점 143
• 나. 연구의 실무적 시사점 144
• 제2절 연구의 한계점 및 향후연구 방향 147
• 1. 연구의 한계점 147
• 2. 향후 연구 방향 148
• 참고문헌 153
• 설문지 164