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    단편영화 〈안과 겉〉의 기획 및 제작 전략 연구 : 제한적 제작 환경에서의 브리콜라주 기반 프로젝트 운영 사례를 중심으로 = A Study on the Planning and Production Strategies of the Short Film Inside and Outside : Focusing on a Bricolage-Based Project Management Case in a Resource-Constrained Production Environment

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    https://www.riss.kr/link?id=T17548676

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    This study examines the planning and production strategies of the short film Inside and Outside, focusing on bricolage-based project management in a resource-constrained production environment. As a low-budget independent short film, the project was produced under limitations in budget, personnel, equipment, and locations, making it a useful case for exploring alternative production approaches.
    The film portrays the guilt and mourning experienced by a person left behind after the suicide of a loved one. Rather than focusing on the event of death itself, the narrative explores memory, absence, and emotional recovery through narration and the use of confined spaces such as an empty house and an automobile.
    This study applies the concept of bricolage to analyze how available resources were reorganized and utilized throughout the production process. The findings indicate that bricolage functioned not merely as a response to resource shortages, but as a practical project management strategy that supported both production efficiency and artistic expression. The study further demonstrates that limited production conditions can encourage creative decision-making and innovative resource utilization.
    In addition, this research examines promotional, marketing, and distribution strategies suitable for independent films. Audience engagement through guest visits (GV), collaboration with mental health organizations, digital content marketing, film festival submissions, and platform-based distribution are discussed as possible methods for expanding audience reach and social impact.
    The study concludes that strategic planning and creative resource management can provide practical solutions for independent filmmakers working under constrained production conditions. By presenting the production process of Inside and Outside as a case study, this research contributes to a broader understanding of independent film production and offers practical implications for future filmmakers and producers.
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    This study examines the planning and production strategies of the short film Inside and Outside, focusing on bricolage-based project management in a resource-constrained production environment. As a low-budget independent short film, the project was p...

    This study examines the planning and production strategies of the short film Inside and Outside, focusing on bricolage-based project management in a resource-constrained production environment. As a low-budget independent short film, the project was produced under limitations in budget, personnel, equipment, and locations, making it a useful case for exploring alternative production approaches.
    The film portrays the guilt and mourning experienced by a person left behind after the suicide of a loved one. Rather than focusing on the event of death itself, the narrative explores memory, absence, and emotional recovery through narration and the use of confined spaces such as an empty house and an automobile.
    This study applies the concept of bricolage to analyze how available resources were reorganized and utilized throughout the production process. The findings indicate that bricolage functioned not merely as a response to resource shortages, but as a practical project management strategy that supported both production efficiency and artistic expression. The study further demonstrates that limited production conditions can encourage creative decision-making and innovative resource utilization.
    In addition, this research examines promotional, marketing, and distribution strategies suitable for independent films. Audience engagement through guest visits (GV), collaboration with mental health organizations, digital content marketing, film festival submissions, and platform-based distribution are discussed as possible methods for expanding audience reach and social impact.
    The study concludes that strategic planning and creative resource management can provide practical solutions for independent filmmakers working under constrained production conditions. By presenting the production process of Inside and Outside as a case study, this research contributes to a broader understanding of independent film production and offers practical implications for future filmmakers and producers.

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    목차 (Table of Contents)

    • 제1장 서 론 1
    • 제1절 연구 배경 및 목적 1
    • 제2절 연구의 범위 및 방법 4
    • 1. 연구의 방법 4
    • 2. 연구의 범위 5
    • 제1장 서 론 1
    • 제1절 연구 배경 및 목적 1
    • 제2절 연구의 범위 및 방법 4
    • 1. 연구의 방법 4
    • 2. 연구의 범위 5
    • 제3절 이론적 배경 5
    • 1. 저예산 독립영화의 제작 환경과 자원 제약 5
    • 2. 브리콜라주(Bricolage) 이론과 저예산 영화 제작 7
    • 3. 공간 시학과 영화적 공간 10
    • 제2장 단편영화 〈안과 겉〉 제작 보고서 13
    • 제1절 작품 개요 13
    • 1. 작품 정보 13
    • 2. 시놉시스 13
    • 3. 등장인물 소개 14
    • 4. 스태프 15
    • 제2절 프리 프로덕션 (Pre-Production) 16
    • 1. 기획 의도:'죽음'과 '찾기'의 서사 재구성 16
    • 2. 예산: 배분 구조와 브리콜라주적 자원 전략 17
    • 3. 관계망 기반 제작구조:네트워크 브리콜라주의 적용 20
    • 4. 로케이션 21
    • 5. 캐스팅 30
    • 6. 콘티 33
    • 제3절 프로덕션 (Production) 42
    • 1. 일일 촬영 계획 42
    • 2. '빈집' 촬영:폐가의 물질성과 '껍질' 공간 53
    • 3. '자동차' 촬영:이동하는 보호 공간의 시학 56
    • 4. 미술 및 의상 58
    • 제4절 포스트 프로덕션 (Post-Production) 61
    • 1. 편집:서사 구조의 2차적 재구성 61
    • 2. 색보정(D.I.):'코발트블루'와 상실의 감각 63
    • 3. 사운드 디자인:사운드 브리콜라주와 시간의 후퇴감 69
    • 제5절 홍보 마케팅 연구 71
    • 1. 작품 분석 71
    • 2. SWOT 분석 72
    • 3. 유사작품 분석 74
    • 4. 마케팅 컨셉 81
    • 5. 홍보마케팅 전략 82
    • 제3장 결 론 88
    • 참 고 문 헌 91
    • ABSTRACT 93
    • 부 록 시나리오 96
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