넷플릭스 스포츠 다큐멘터리의 내용 특성과 이용자 경험에 관한 혼합 연구: 내용분석과 심층 인터뷰 = A Mixed-Methods Study on the Content Characteristics and User Experience of Netflix Sports Documentaries: Content Analysis and In-Depth Interviews

다국어 초록 (Multilingual Abstract)

This study aims to explore the interactive relationship among platform algorithms, emotional experiences, and the construction of user identity in the production and consumption of sports documentaries on Netflix. Specifically, the study was conducted in two parts. The first part employed content analysis to examine the content characteristics of Netflix sports documentaries, including thematic categories, types of challenges, narrative structures, gender representation, and regional distribution. The second part used in-depth interviews to analyze how users interact with emotional experiences and platform recommendation algorithms in the formation of sports fan identity, as well as how emotional resonance influences their reception and interpretation of sports documentaries.Methodologically, this study combined content analysis and in-depth interviews. The content analysis examined 98 sports documentaries released on Netflix between 2017 and 2025. The in-depth interviews were conducted with 10 users who had watched these documentaries, with a focus on exploring the intersection between their emotional experiences and personal experiences. By combining these two methods, this study seeks to provide a comprehensive understanding of the narrative characteristics and representational patterns embedded in sports documentaries, while also examining how users’ emotional experiences and sports fan identities are formed and constructed within the contemporary platform environment.The findings indicate that Netflix sports documentaries, in the process of global distribution, continue to reinforce cultural narratives centered on the United States and Europe, while platform algorithms play a significant role in structuring emotional experiences. The results also reveal that users construct their sports fan identities through emotional resonance and personal experiences, and that platform recommendation systems further shape their viewing experiences in increasingly personalized ways. The significance of this study lies in its examination of how platform algorithms structure emotional experiences, how gender and regional representations differ, and how these differences influence users’ reception and interpretation.This study makes a meaningful academic contribution to the fields of sports media, platform algorithms, and user culture studies. It also offers a new perspective for analyzing the emotional strategies, gender representation, and cultural politics of sports content within platform-based media environments.

목차 (Table of Contents)

• 제1장 서론 1
• 제1절 연구배경 1
• 제2절 연구목적 및 연구의미 3
• 제2장 이론적 논의 5
• 제1절 넷플릭스 스포츠 다큐멘터리의 산업 및 미디어 환경 5
• 1.1 OTT 플랫폼과 스포츠 콘텐츠 환경 변화 5
• 1.2 넷플릭스 스포츠 다큐멘터리의 발전 과정 8
• 제2절 넷플릭스 스포츠 다큐멘터리의 콘텐츠 특성 10
• 2.1 넷플릭스 스포츠 다큐멘터리의 주제 유형 10
• 2.2 넷플릭스 스포츠 다큐멘터리의 도전 유형 13
• 2.3 넷플릭스 스포츠 다큐멘터리의 서사 구조 16
• 제3절 넷플릭스 스포츠 다큐멘터리의 이용자 상호작용 18
• 3.1. 시청 동기와 콘텐츠 선택 경험 18
• 3.2. 감정 경험과 팬 정체성 형성 20
• 제3장 연구 1 22
• 제1절 연구문제 1-4 22
• 제2절 연구방법 22
• 제3절 분석방법 29
• 제4절 연구결과 29
• 제4장 연구 2 39
• 제1절 연구문제 5-8 39
• 제2절 연구방법 40
• 제3절 연구결과 46
• 제5장 결론 및 논의 56
• 제1절 연구 결과의 요약 56
• 제2절 연구 1 의 연구결론 58
• 제3절 연구 2 의 연구결론 61
• 제4절 연구 1 과 연구 2 의 종합 논의 65
• 제4절 연구의 한계와 후속 연구에 제안 69
• 참고문헌 71
• 부록. 넷플릭스 스포츠 다큐멘터리의 제목 및 코딩 결과 78