Tourist Motivation, Expectations, Satisfaction and City Image : The Role of Sungsimdang in Daejeon, South Korea

다국어 초록 (Multilingual Abstract)

During recent years culinary tourism has become one of the key elements that influence city attractiveness. The goal is to study the role of the Sungsimdang Bakery in shaping the city image, that travellers hold about Daejeon. Specifically, the way in which the bakery influences tourist motivations, expectations, satisfaction levels, city image and revisit intentions. The thesis addresses the gap in literature, which predominantly focuses on general food experiences and not on specific brands that influence the city image.

목차 (Table of Contents)

• Table of Contents
• ABSTRACT
• ACKNOWLEDGEMENTS
• Chapter 1. Introduction 1
• 1.1 Background of the Study 1
• 1.2 Problem Statement and research gaps 3
• 1.3 Research Questions 5
• 1.4 Relevance and Importance of the Research 8
• Chapter 2. Literature review 10
• 2.1 Tourist Motives 10
• 2.2 Expectations and Tourist Satisfaction 14
• 2.3 Destination and city image 16
• 2.4 Culinary expectations and food authenticity 18
• 2.5 Conceptual Framework 23
• 2.6 Research Hypotheses 25
• Chapter 3. Research design and methods 30
• 3.1 Introduction 30
• 3.2 Research Philosophy and Approach 31
• 3.3 Research design 32
• 3.4 Theoretical model and Hypothesis evolution 33
• 3.5 Population, selection and number of participants 35
• 3.6 Data gathering plan 38
• 3.7 Instrument design 39
• 3.8 Data Analysis Procedure 42
• 3.9 Model reliability and validity 48
• 3.10 Ethical considerations 49
• 3.11 Limitations 50
• 3.12 Summary 50
• Chapter 4. Research Findings 51
• 4.1 Participants characteristics 51
• 4.2 Measurement model evaluation 57
• 4.3 Structural model evaluation 64
• 4.4 Hypothesis testing results 70
• 4.5 Summary 73
• Chapter 5. Discussion and Conclusions 74
• 5.1 Discussion of findings 74
• 5.2 Theoretical Implications 75
• 5.3 Practical Implications 76
• 5.4 Limitations and Recommendations 77
• 5.5 Conclusions 78