Analysis of consumer behavior of museum tourism from the perspective of tourism psychology = 관광 심리학 관점에서 본 박물관 관광 소비자 행동 분석

다국어 초록 (Multilingual Abstract)

This study analyzes museum tourism consumer behavior from a tourism psychology perspective. It examines how environmental factors, consumer characteristics (e.g., perceived values), and museum service behaviors impact visitor satisfaction. Using a mixed-method approach (SEM and case studies), the research confirms these factors' significant influence. The findings aim to guide museums in enhancing visitor experiences and inform theoretical development in tourism management.

목차 (Table of Contents)

• Table of Contents
• List of Figures v
• List of Tables vi
• Abstract viii
• Acknowledgments xi
• Chapter 1: Introduction to the Study 1
• 1.1 Background of the Study 1
• 1.2 Problem Statement 22
• 1.3 Purpose of the Study 27
• 1.4 Theoretical Foundation 28
• 1.5 Definitions 28
• 1.6 Scope of this study 35
• 1.7 Significance of the Study 39
• Significance to Practice 40
• Significance to Theory 41
• 1.8 Research Techniques Routes 42
• 1.9 Organization of Chapters 44
• 1.10 Summary of chapter one 45
• Chapter 2: Literature Review 46
• 2.1 Literature Search Strategy 46
• 2.2 Theoretical Foundation 47
• 2.3 Proposed Research Model 66
• 2.4 Current Studies over the Research Topics 67
• 2.5 Conceptual Framework and Hypothesis Development 87
• 2.6 Research Gaps 112
• 2.7 Hypothesis List 114
• 2.8 Summary of Chapter 2 116
• Chapter 3: Research Method 117
• 3.1 Research Design and Rationale 118
• 3.2 Methodology 120
• Population 120
• Sampling and Procedures 121
• Recruitment, Participation and Data Collection 122
• Pilot Study 124
• Instrumentation and Operationalization of Constructs 124
• Reasons for Selection of Cases 125
• Validity and Reliability 132
• Ethical Procedures 133
• 3.3 Data Analysis 133
• 3.4 Summary of Chapter 3 135
• Chapter 4: Results 136
• 4.1 Research Setting or Data Pre-process 136
• 4.2 Pilot Study (Reliability and Validity Analysis) 138
• 4.3 Demographics 139
• 4.4 Consumers’ Motivation to Museum Tourism 142
• 4.5 Consumers’s Satisfaction to Museum Tourism 143
• 4.6 The Impacts of Environmental Factors on Consumer Behavior in Museum Tourism 144
• 4.7 The Analysis of Satisfaction from an Angle of Consumers 155
• 4.8 The analysis of Satisfaction from an Angle of Museum 170
• 4.9 SEM Model Among the Variables 182
• 4.10 Summary 183
• Chapter 5: Discussion, Recommendations and Conclusions 184
• 5.1 Discussions over Consistence and Bias with Previous Studies 184
• 5.2 Interpretation of Findings 193
• 5.3 Recommendations 200
• 5.4 Implications of the Findings 207
• 5.5 Limitations of the Study 209
• 5.6 Recommendations for Future Research 212
• 5.7 Conclusions 213