틱톡 사용자 경험(UX)이 쾌락적 사용(hedonic use) 및 중독성에 미치는 영향

다국어 초록 (Multilingual Abstract)

This study aims to empirically examine how user experiences formed during TikTok use influence platform addiction through the mediating role of hedonic use. Focusing on three sub-dimensions of user experience— multisensory experience, personalized recommendation service experience, and interactive experience the study analyzes the structural relationships — among these experience factors, hedonic use, and TikTok addiction. To this end, a survey was conducted with Chinese users who have experience using TikTok, and the collected data were analyzed to assess reliability and validity, conduct correlation and regression analyses, and test mediation effects using the PROCESS Macro. The results can be summarized as follows. Among the user experience dimensions, multisensory experience, personalized recommendation service experience, and interactive experience all had significant positive effects on hedonic use, with the effect of algorithm-related (personalized recommendation) experience being the strongest. In addition, higher levels of hedonic use were associated with higher levels of TikTok addiction. Mediation analysis further showed that hedonic use played a partial mediating role in the relationship between user experience and TikTok addiction. In particular, personalized recommendation service experience and interactive experience exhibited relatively stronger indirect effects on platform addiction via hedonic use, whereas multisensory experience showed a larger proportion of direct effect. Meanwhile, demographic and usage-related variables such as age, education level, and TikTok usage — time did not have significant effects on platform addiction, except for — gender. Overall, this study contributes theoretically by integrating user experience perspectives with addiction research to explain TikTok usage behavior, and it offers practical implications for platform design and responsible algorithm governance. Future research should further investigate the relationship between user experience and platform addiction through comparative studies across different age groups and platforms, as well as through longitudinal research designs. Keywords: TikTok, user experience, hedonic use, platform addiction,   personalized recommendation services.

목차 (Table of Contents)

• I. 서론 1
• 1. 연구 배경 1
• 2. 연구 목적 2
• 3. 연구 문제 3
• Ⅱ. 이론적 배경 5
• 1. 틱톡 플랫폼의 발전 5
• 2. 사용자 경험(User Experience) 이론 7
• 1) 사용자 경험(UX)의 정의 7
• 2) 틱톡 사용자 경험(UX) 9
• (1) 멀티센서리 경험 9
• (2) 개인화 추천 서비스 경험 12
• (3) 상호작용 경험 14
• 3. 쾌락적 사용 이론 17
• 4. SNS 중독 이론 19
• 1) 틱톡과 소셜미디어 중독성 19
• 2) 쾌락적 사용과 중독성의 관계 21
• 5. 연구모형과 가설의 설정 23
• Ⅲ. 연구방법 28
• 1. 연구대상 및 자료표집 방법 28
• 2. 서베이 조사 28
• 1) 변수의 조작적 정의 29
• 2) 예비조사 30
• 3) 측정문항 구성 및 출처 31
• Ⅳ . 실증 분석 34
• 1. 인구 통계적 특성 분석 34
• 2. 신뢰성 및 타당도 검증 38
• 1) 신뢰도 분석 38
• 2) 타당도 분석 43
• 3. 기술통계분석 48
• 4. 상관관계 분석 50
• 5. 가설검증 52
• 1) 회귀분석 53
• (1) 사용자 경험이 쾌락적 사용에 미치는 영향에 대한 회귀분석 53
• (2) 쾌락적 사용이 틱톡 중독성에 미치는 영향에 대한 회귀분석 56
• 2) 매개효과 분석 58
• Ⅴ. 논의 69
• VI. 결론 72
• 1. 연구의 요약 및 주요 결과 72
• 2. 이론적 및 실무적 시사점 73
• 1) 이론적 시사점 74
• 2) 실무적 시사점 74
• 3. 연구의 한계점 및 향후 연구 제언 75
• 참고문헌 77
• 부록 88