전기차 캐즘 극복을 위한 글로벌 전동화 전략과 모빌리티 생태계 구축 방안 연구 = A Study on Global Electrification Strategies and Mobility Ecosystem Development for Overcoming the Electric Vehicle Chasm

다국어 초록 (Multilingual Abstract)

As the global electric vehicle market continues to grow, this study studied electrification strategies and ways to build a mobility ecosystem from the perspective of Hyundai Motor Group as it enters a chasm phase of temporary deceleration in growth. As a result, strategic implications and development plans were presented to Hyundai Motor Company and related industries as a whole. Prior research examined the current state of global electrification, market conditions in major countries, and the composition of future mobility ecosystems, and derived SWOT factors from case analysis of Hyundai Motor's electrification strategy and how to build a mobility industry, and carried out SWOT-AHP analysis to refine the strategy. As a result of the case analysis of this study, the most important element in electrification strategy is to strengthen and internalize fundamental electrification technology for the upcoming era of electric vehicle popularization. Also, in order to secure profitability during the chasm period, it is important to overcome the chasm by diversifying the eco-friendly vehicle lineup and controlling production and sales share through rebalancing the models of internal combustion locomotives, eco-friendly vehicles, and electric vehicles. This is the most important SO strategy as a strategic priority, and will be a factor in becoming a leading group in the growing global electric vehicle market. Furthermore, it is necessary to make fundamental changes to transition to an SDV-centered business system while maintaining hardware strengths based on global manufacturing capabilities. In the midst of the creation of a new mobility ecosystem and the convergence of industries, it is necessary to go beyond the category of the existing manufacturing industry and establish a new business transformation system. The pace of transition to electrification will be adjusted, but the electric vehicle market will continue to grow amid global carbon neutrality, and an era of popularization will come. Also, in an environment where the automobile industry is being reorganized and converged around electric vehicles, it is becoming difficult to create innovation and competitive advantage with only the internal resources and capabilities of a single company. Therefore, Hyundai Motor will have to become a leader in business transformation and convergence, establish a collaborative system across related industries and create a stable mobility ecosystem that can have a synergistic effect. Keywords: electrification strategy, mobility ecosystem, chasm, electric vehicle, SWOT-AHP, carbon neutrality

목차 (Table of Contents)

• 제1장 서론1
• 제1절 연구배경과 목적 1
• 1. 연구배경1
• 2. 연구목적2
• 제2절 연구방법 및 구성3
• 1. 연구방법3
• 2. 연구구성4
• 제2장 이론적 배경 6
• 제1절 글로벌 전기차 시장 현황 6
• 1. 글로벌 전동화 현황 6
• 2. 주요국의 전동화 현황 8
• 제2절 모빌리티 산업 생태계와 구성요소 19
• 1. 모빌리티 산업 생태계의 정의 19
• 2. 모빌리티 산업 생태계의 구성요소20
• 제3절 선행 연구23
• 1. 현대차 기존 연구23
• 2. 혁신확산 이론과 캐즘 26
• 제3장 현대자동차의 사례 분석 31
• 제1절 현대차의 전동화 전략과 모빌리티 생태계31
• 1. 현대차의 전동화 전략 29
• 2. 현대차의 모빌리티 생태계 구축 방안35
• 제2절 현대차의 SWOT 요인 도출38
• 1. 현대차의 SWOT 요인38
• 2. 강점(Strengths)39
• 3. 약점(Weaknesses) 41
• 4. 기회(Opportunities)44
• 5. 위협(Threats) 46
• 제4장현대자동차전동화전략의 SWOT-AHP 분석결과51
• 제1절 연구설계 및 분석방법 51
• 1. SWOT-AHP 개요 51
• 2. SWOT-AHP 모형 설정54
• 3. 자료 수집 57
• 제2절 분석 결과57
• 1. 인구통계학적 특성 57
• 2. SWOT-AHP 분석 결과59
• 제5장 결론 및 시사점 67
• 제1절 연구결과 요약과 시사점 67
• 1. 연구결과 요약67
• 2. 시사점 69
• 제2절 연구 한계 및 연구 방향 72
• 1. 연구 한계72
• 2. 향후 연구방향73
• [참고문헌] 75